Manager, Public Relations - Kuala Lumpur, Malaysia - FWD Insurance

FWD Insurance

Verified Company

Kuala Lumpur, Malaysia

3 weeks ago

Posted by:

Siti Tan

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Description

About FWD Takaful Berhad

FWD Takaful Berhad ("FWD Takaful") is a takaful provider in Malaysia that offers family takaful services. FWD Takaful is licensed under the Islamic Financial Services Act 2013 and is regulated by Bank Negara Malaysia. FWD Takaful is a takaful business unit of FWD Group.

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About FWD Group

FWD Group ("FWD") is a pan-Asian life insurance business with more than 10 million customers across 10 markets, including some of the fastest growing insurance markets in the world.

FWD reached its 10-year anniversary in 2023.

The company is focused on making the insurance journey simpler, faster and smoother, with innovative propositions and easy-to-understand products, supported by digital technology.

Through this customer-led approach, FWD is committed to changing the way people feel about insurance and takaful.

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Join us

We're proud to be a company that encourages and nurtures fearless innovation in achieving our vision of changing the way people feel about takaful.

Our teams come from a wide variety of industries and backgrounds because we value developing a truly diverse pool of talent that brings different perspectives and experiences.

Our values - committed, innovative, proactive, open, and caring - define who we are and what we do as we work together to bring our vision to life, every single day.

KEY ACCOUNTABILITIES

Develop and execute external and internal communications plans, including tactics, idea generation and reach.
Interact and collaborate with crossfunctional teams to ensure accurate execution of content for various stakeholders including customers, partners, agents, etc.
Ensure timely creation and deployment of communications and content development for all assets and ensure they accurately reflect the brand, positioning and key messaging.
Work with creative agencies and vendors to develop the correct messaging for brand and marketing campaigns.
Partner with PR and media agencies to develop and execute content efficiently.
Identify and pursue speaking opportunities for spokespersons.
Monitor and share weekly news coverage company, competitors and industry.
Evaluate the performance of communications to determine effectiveness and ensure efficient execution.
Ensure all collaterals and messaging are in accordance with the brand's and communication's policies and guidelines.
Support social media content to promote engagement and awareness.
Work with HR to ensure media training is provided to the spokesperson.
Manage translation and ensure the right takaful terminology is used in all languages.
Monitor and track the department's budget and expenses.

QUALIFICATIONS / EXPERIENCE

Bachelor of degree or equivalent, in Marketing, Journalism & Communications preferred
At least 5 years of relevant working experience particularly in corporate communications and public relations
Worked in a financial institution, consumer product or advertising, is preferred
Good understanding / knowledge of takaful or insurance is preferred
Good understanding of the media landscape and the use of technology to enhance the brand score

KNOWLEDGE & TECHNICAL SKILLS

Excellent English and Bahasa Malaysia communication skills. Understanding in Mandarin is a plus.
Understanding consumer behaviour and market segmentation
Demonstrable experience in handling multitasking, short turnaround time and under pressure