Marketing Executive - Subang Jaya, Malaysia - Anaika Collection Sdn Bhd
Description
***This position requires the individual to direct all facets of communications activities (internal and external) aimed at marketing, promoting, or selling products/ services with a consistent, compelling message that builds awareness, trust, and market share.
He/she will consistently ensure that the brand/ company regularly receives high standards through compelling marketing strategies such as influencer marketing, activations, online and social presence while collaborating closely with cross-functional teams.
KEY PERFORMANCE INDICATORS
- To assist in all marketing, advertising, publicity, and promotional events for the assigned brand(s) according to set guidelines
- To manage and implement endtoend influencer marketing activities
- Plan, manage and develop social media calendar for assigned brand; propose and create engaging content to enhance brand visibility and follower growth
- Support and assist in identifying placements and performance tracking for online ads
KEY AREAS OF RESPONSIBILITIES
- Assist in planning, coordination, and implementation of marketing strategies for all brands, which includes promotional plans, marketing activations and events, press conferences, and special projects by brand guidelines and timeline
- To establish and maintain good relationships with industry influencers
- To manage and execute end toend influencer marketing activities and campaigns, from identifying potential influencers until implementation with completion of report for all brands to amplify brand presence
- To plan, manage and develop social media calendar for assigned brand, propose, and create engaging content for social media platforms that resonates with target audience to enhance brand visibility and follower growth
- Support and assist in the operation and growth of marketplace platforms, which includes preparation and uploads of materials, order processing, online advertisements etc
- Assist in identifying suitable platforms and report tracking for effective online ad placements to increase sales and conversions, awareness, and traffic
- Manages and updating customer, influencer, and media database
- Prepare, compile, and deliver required reports with accuracy and clarity within set timeline
- Ensure all marketingrelated invoices and purchase orders are accurately processed and recorded by the company's SOP
- Stay uptodate on market trends and identify potential opportunities on how to increase brand equity for all brands
REQUIREMENTS
- Bachelor's degree in marketing, Communications, Business Administration, or related field
- Excellent communication and interpersonal skills to collaborate effectively with internal and external stakeholders
- Highly organized and detailoriented
- Creative thinking and passionate in content curation
- Proactive and possesses ability to multitask and meet deadlines
- Familiarity with digital marketing strategies such as social media, content, online ads is a plus
Pay:
RM3, RM4,000.00 per month
Benefits:
- Dental insurance
- Free parking
- Health insurance
- Vision insurance
Schedule:
- Fixed shift
Supplemental pay types:
- Performance bonus
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