Executive, Marketing - Malaysia - FFM Berhad
Description
JOB DESCRIPTION:
- Conceptualize, coordinate and execute impactful events and activities;
- Source and collaborate with external event organizers to introduce a variety of activities/workshops/programmes that generate a consistent growth in traffic; (which would support/improve better tenants' sales);
- Collaborate with tenants on their promotions;
- Lead event operations which includes contract negotiations, vendors' sourcing and selection, events communications and onsite coordination;
- Coordinate and drive the promotional openspace/casual leasing for potential revenue income;
- Assist to develop content for A&P collaterals, manage and update content for website, social media and digital platforms;
- Prepare publicity/promotion plans to create inmall and public awareness for all events and activities;
- Media liaison / public relations duties related to the shopping mall.
- Prepare annual & monthly budget and tracking of expenses;
- Coordinate between external parties and operations on preevents, during events and postevents operations; (eg settingup);
- Conduct postevent evaluations and report on outcomes;
- Foster good rapport and maintain ongoing business relationship with tenants, vendors, event organizers, agencies etc for joint promotional & partnership opportunities;
- Keep abreast of market and competitive trends to identify and develop innovative marketing campaigns.
- Any other duties as assigned by the Management
REQUIRED QUALIFICATIONS & SKILLS
- Degree in Marketing, Mass Communications, Advertising or any other relevant working experience
- Experience in retail mall or related industry is an added advantage
- Ability to plan and prepare annual budget (and work within budget)
- Ability to perform casual leasing
- Good presentation skills eg. Powerpoint, Microsoft Office
- Social media and digital knowledge
- Strong networking abilities, resourceful and a multitasker with a keen eye for details;
- Good project management and negotiation skills;
- Demonstrate composure when under pressure and ability to work with efficiency at all levels;
- Proactive and good initiatives approach;
- Savvy in social media activation
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