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  • Digital Marketing Specialist - Kuala Lumpur - Purple Cane Holdings Sdn Bhd

    Purple Cane Holdings Sdn Bhd
    Purple Cane Holdings Sdn Bhd Kuala Lumpur

    2 weeks ago

    Description

    Job Summary

    This role is responsible for developing creative concepts for digital media campaigns, aligning with brand messaging and marketing goals. The ideal candidate will have a strong understanding of digital media strategy, branding, and storytelling techniques.

    Key Responsibilities

    • Collaborate with the marketing team to brainstorm and develop creative concepts for digital media campaigns.
    • Generate innovative ideas that translate brand strategy into engaging visuals and videos, including for social media, website, and digital ads.
    • Partner with the digital marketing team to develop and implement media strategies aimed at increasing brand visibility and driving audience engagement.
    • Research audience trends and competitor content to guide content strategies and improve creative direction.
    • Create high-quality visuals, graphics, and video content tailored to various digital platforms.
    • Edit and enhance multimedia content using tools such as Canva, CapCut, Adobe Creative Suite, and other editing platforms.
    • Ensure that all media content maintains a cohesive brand identity and aligns with brand guidelines across channels.
    • Support digital campaigns by producing engaging media content that enhances audience engagement and conversion rates.
    • Track and evaluate the performance of visual and video content, using insights to make data-driven adjustments that enhance future media efforts.

    Requirements

    • Bachelor’s degree in Marketing, Digital Media, Graphic Design, Visual Arts, or a related field.
    • 3+ years of experience in digital content creation, media production, or a related role.
    • Fresh Graduate are welcome to apply.
    • Able to communicate in English, Bahasa Malaysia, and Mandarin.
    • Proficiency in design and video editing tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms.
    • Strong organizational and project management skills, with the ability to handle multiple projects and meet deadlines.

    Benefits

    • EPF / SOCSO / EIS & PCB
    • Annual Leave
    • Medical Leave
    • Staff Gift on Special Occasions
    • Fun & friendly working environment

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Digital marketing specialist