Executive, Marketing - Selangor, Malaysia - PUMA

PUMA

Verified Company

Selangor, Malaysia

4 weeks ago

Posted by:

Siti Tan

beBee Recruiter

Description

MARKETING

EXECUTIVE, MARKETING:

Selangor, Malaysia
YOUR MISSION:

This role is to plan and monitor marketing communications activities in Singapore to achieve brand and commercial objectives working with the key stakeholders

This includes:

Drive seasonal marketing initiatives aligned with Global directives
Implement communication planning strategy in Singapore focusing on Sportstyle, and Run/ Train

Implement communication planning strategy for Marketplace.

Task 1:

Implement integrated communication plans aligned with SEA marketing seasonal initiatives and product stories. Create and implement activations and events focusing on Sportstyle and Run/ Train.

Task 2:

Implement activations/events to engage PUMA's target audience in Singapore (Sportstyle & Run/Train) to ensure brand visibility and buzz. implement Sportstyle & Run/ Train brand events (Campaign & Product launch, Ideation, Seeding, etc).

Task 3:

Implement effective and efficient media strategy, planning and buying working with agencies. Conduct post-campaign analysis and evaluation for the Sportstyle and Run/Training Category.

Task 4:

Effective management of external agencies

(i) PR to ensure consistent Sportstyle & Run/Train coverage for Singapore.

(ii) Maintaining good relationship with related Media and PUMA Influencers. (iii) Media agency to ensure effective/efficient strategy for key initiatives to drive awareness/engagement.

Other agencies for successful activations/events

Task 5:

Establish good support for Retail and Wholesale team for Singapore.

YOUR TALENT:

Education:
Bachelor of Degree in Marketing, Business, or equivalent studied.

Professional:
Functional: Minimum 1 year experience. Fresh graduates are encourage to apply

Industry:
consumer brands, agency experience is a plus

IT Skills:
MS Office

Language Skills:
Bi-lingual/multi-lingual a plus; Fluency in English a must

Competencies:
Creativity & Innovation; Initiative; Open Communication/Listening; Planning & Organizing

Functional Skills:
Media Planning; Creative Development

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability.

Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

PUMA supports over 16,100 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.