Marketing Data Analyst - Kuala Lumpur, Malaysia - MoneyLion

MoneyLion

Verified Company

Kuala Lumpur, Malaysia

1 week ago

Posted by:

Siti Tan

beBee Recruiter

Description

About the Role:

The Kuala Lumpur office is the technology powerhouse of MoneyLion. We pride ourselves on innovative initiatives and thrive in a fast-paced and challenging environment. Join our multicultural team of visionaries and industry rebels in disrupting the traditional finance industry

A Senior Marketing Data Analyst is responsible for performing marketing campaign analytics and deriving meaningful insights from data to drive the performance of lifecycle engagement campaigns.

We are looking for an individual who can work well across teams as well as work independently under mínimal supervision.

He or she should possess good knowledge of statistics, which includes experimental design for optimization, hypothesis testing, statistical significance, confidence intervals and predictive analytics techniques.

Key Responsibilities

Analyse and predict outcomes based on historical patterns
Discover new insights and understanding of business performance based on data
Explore and analyse business problems and create customer scorecards
Identify, monitor and measure quality processes over time
Use statistical data analysis and leading technologies to drive factbased decisions
Conduct A/B testing to measure the impact of different campaign mechanics
Identify improvement opportunities in digital marketing (Google/Facebook Ads/Display Network) growth and efficiency, e.g. audience targeting, split test
Work on optimizing our current attribution modeling for paid and organic leads across multiple channels
Collaborate with the performance marketing team as well as external partners to provide marketing dashboards and identify optimisation opportunities for online content and conversion rates

About You:

At least 12 years of data analyst or relevant experience
Strong mathematical, statistical or actuarial background
Adept at problem solving using both textbook methods and novel viewpoints
Proficient at SQL
Proficiency in either R, Python, Matlab or other analytics/data mining package
Knowledge of big data technologies and machine learning algorithms will be an advantage
Preferably familiar with data visualisation techniques using one or more packages such as Tableau, Weka or Sisense
Experience working with ecommerce business or marketing agencies will be an added advantage
Familiar with DBT will be another added advantage
Experience in project management and proven track record of successful team leadership.

What's Next
:

Interview

Talent Acquisition Team (Virtual or facetoface)

Sample test

To be discussed in the technical round

Interview

Hiring Managers (Virtual or facetoface)

What We Value:

We value
growth-minded and
collaborative people with high
learning agility who embody our core values of
teamwork, customer-first and
innovation.

Every member of the MoneyLion Pride is passionate about fintech and ready to give 100% in helping us achieve our mission.

Working At MoneyLion
At MoneyLion, we want you to be well and thrive.

Our generous benefits package includes:

Competitive salary packages
Comprehensive medical, dental, vision and life insurance benefits
Wellness perks
Paid parental leave
Unlimited Paid Time Off
Learning and Development resources
Flexible working hours

**MoneyLion is committed to equal employment opportunities for all employees. Inside our company, every decision we make regarding our employees is based on merit, competence, and performance, completely free of discrimination. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Within that team, no one will feel more "other" than anyone else. We realize the full promise of diversity and want you to bring your whole self to work every single day.