Content Creator - Subang Jaya, Malaysia - Pacific Senior Living Sdn Bhd

Pacific Senior Living Sdn Bhd

Verified Company

Subang Jaya, Malaysia

1 week ago

Posted by:

Siti Tan

beBee Recruiter

Description

Key Responsibilities:

_Develop Marketing Strategies:
_- Collaborate with senior management to develop comprehensive marketing strategies that align with business objectives.

Conduct market research to identify target demographics, trends, and competitors.
Utilize insights from market research to tailor marketing campaigns effectively.

_Brand Management:
_- Maintain and enhance the company's brand image across all marketing channels.

Ensure branding guidelines are implemented to ensure consistency in messaging and visual identity.
Monitor brand performance and adjust strategies as needed to maintain relevance and competitiveness.

_Digital Marketing:
_- Analyze digital marketing metrics to evaluate campaign performance and optimize strategies for maximum effectiveness.

Stay updated on digital marketing trends and technologies to identify new opportunities for growth.

_Content Creation:
_- Create compelling content for various marketing materials, including brochures, flyers, videos, and blog posts as well as social media

Must be able to create content in Chinese social media platforms
Ensure that all content is tailored to resonate with the target audience and effectively communicates the benefits of our senior living services.
Collaborate with internal teams and external agencies to produce highquality content that aligns with brand guidelines.

_Community Engagement:
_- Establish and maintain relationships with local communities, senior centers, healthcare providers, and other relevant organizations.

Organize events, workshops, and informational sessions to raise awareness of our services and foster community engagement.
Represent the company at industry conferences, trade shows, roadshows and events and networking events to promote our brand and build professional connections.

_Performance Tracking and Reporting:
_- Track the performance of marketing campaigns and initiatives using relevant KPIs and analytics tools.

Prepare regular reports detailing key findings, insights, and recommendations for improvement.
Present findings to senior management and stakeholders, providing actionable insights to inform decisionmaking as well as work together with Sales Team for lead generation activities

Qualifications:

Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
Proven experience in marketing, preferably in the senior living industry or a related field.
Strong understanding of digital marketing channels and techniques.
Excellent written and verbal communication skills
Creative thinker with a keen eye for design and branding.
Proficiency in graphic design software (e.g., Adobe Creative Suite) will be an added advantage
Fluency in Chinese (Mandarin or Cantonese) preferred.
Ability to work independently and collaboratively in a fastpaced environment.
Strong analytical skills and proficiency in data analysis tools.
Passion for serving seniors and improving their quality of life.