Performance Marketing Specialist - Kuala Lumpur, Malaysia - YM Global Technologies

YM Global Technologies
YM Global Technologies
Verified Company
Kuala Lumpur, Malaysia

1 week ago

Siti Tan

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Siti Tan

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Description
Job Information

Work Experience

  • 13 yearsIndustry
  • Financial ServicesSalary
  • 6000City
  • Kuala LumpurState/Province
  • Wilayah Persekutuan Kuala LumpurCountry
  • MalaysiaZip/Postal Code
**Campaign Strategy and Planning

  • Develop comprehensive performance marketing strategies aligned with business goals
  • Plan and execute digital advertising campaigns across Google, Meta, Programmatic, and other platforms.
2.
Campaign Setup and Management

  • Utilize advertising platforms to set up and manage campaigns effectively.
  • Implement tracking and analytics to monitor campaign performance and optimize accordingly.
  • Conduct keyword research and audience targeting to enhance campaign reach and effectiveness.
3.
Performance Analysis and Optimization

  • Regularly analyze campaign performance metrics and provide actionable insights.
  • Optimize campaigns based on key performance indicators (KPIs) to improve overall efficiency.
  • A/B testing of ad creatives, targeting strategies, and bidding tactics to drive continuous improvement.
4.
Budget Management

  • Monitor and manage advertising budgets to ensure costeffectiveness and efficient resource allocation.
  • Provide recommendations for budget adjustments based on performance insights.
5. **Collaboration and Reporting

  • Collaborate with crossfunctional teams to align marketing efforts with overall business objectives.
  • Generate regular reports detailing campaign performance, insights, and recommendations.

Requirements:


  • Proven
    experience (23 years) in setting up and managing digital advertising campaigns.
  • Proficient in
    Google Ads, Meta Ads Manager, and Programmatic platforms.
  • Strong analytical skills with the ability to interpret data and make datadriven decisions.
  • Up to date with industry trends and best practices in performance marketing.
  • Excellent communication and collaboration abilities.
  • Detailoriented with a resultsdriven mindset.
-
A/B testing and optimization expertise.


Benefits:


  • Healthcare & medical plan, including hospitalization up to MYR 50,000 annual limit (Cashless plan)
  • Outpatient Clinical coverage, with wide network of panel clinics.
  • Group Personal Insurance coverage.
  • Fulltime employment with all statutory benefits (KWSP/EPF, SOCSO, EIS, etc.)
  • Statutory benefits may differ between locals & FKWs.
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