Traffic Specialist-lazglobal - Malaysia - Lazada

Lazada

Verified Company

Malaysia

4 weeks ago

Posted by:

Siti Tan

beBee Recruiter

Location:

Malaysia

Department: Commercial
Location: Malaysia
Responsibilities:
Owning, creating and maintaining campaigns and customers engagement activities across all channels
Drive targeted traffic to our ecommerce platform through effective media planning and campaign management.
Manage thematic campaigns and own all the merchandising initiative at scale across the platform.
Work closely with Commercial, Marketing, Product, Guided Shopping & Horizontal team to plan, develop, and execute.
Continuously monitor competition's daily activities or longrun trend and create initiatives to launch and introduce new and attractive promotions and mechanisms.
Monitor campaign performance, provide campaign performance insights, evaluation and suggest key learnings to share the best practices across the team.
Conduct ongoing analysis of website traffic and user behavior using web analytics tools to identify areas for improvement and implement traffic optimization initiatives.
Optimize onsite elements, including landing pages, callstoaction, navigation, and user experience, to improve conversion rates and overall site performance.

Job Requirements

Bachelor's degree in marketing, business, or a related field.
At least 12 years of work experience, ideally in eCommerce or highgrowth industries.
Ability to multitask, prioritize, and meet deadlines in a fastpaced environment.
Strong analytical and problemsolving skills with the ability to derive actionable insights from data.
Excellent communication and collaboration skills to work effectively with crossfunctional teams.
Strong analytical and problemsolving skills with the ability to derive actionable insights from data
Wellorganized and able to work in a fastpaced environment to meet deadlines.
Familiar with Microsoft Office (especially Excel & PowerPoint) and data analytics.
Language proficiency: English, Mandarin.
Photoshop or Adobe skills are a huge plus.