Regional Marketing Manager Baby - Petaling Jaya, Malaysia - Kimberly-Clark

Kimberly-Clark

Verified Company

Petaling Jaya, Malaysia

4 weeks ago

Posted by:

Siti Tan

beBee Recruiter

Description

THE ROLE

The Regional Marketing Manager reports into the APAC Regional Associate Marketing Director, BCC. This strategic business leader will be responsible for driving commercial excellence on Huggies Diapers & Wipes to deliver the APAC BCC 2030 Growth Strategy.
The Regional Marketing Manager will develop cohesive and consumerinspired strategy, plans, communications, and toolkits that deliver key growth priorities to enable financial sector growth goals by working closely with and influencing crossfunctional and multinational business teams, including Global, Regional and Local Sector Marketing, Category, Communications, and DCoE.

KEY RESPONSIBILITIES

Partner with our lead markets to create winning Brand & Comms development in line with Huggies new creative platform, cocreating with our IISEA markets to develop creative concepts, connections strategy, and production of assets across PESO channels.
Partner with our Digital & Analytics team to build a robust PESO tool kit to improve the impact & effectiveness of our media choices across markets in APAC.
Drive the key workstreams of Winning in POME, Digital Acceleration, and Social Impact, and manage the APAC Disney partnership.
Colead the Future Portfolio Vision for Huggies

- map out current and future product portfolio with size of opportunity, incorporate RGM and SBPPC principles, work with design team on a Design Pack System, and develop a measurement framework.

Partner with lead markets on the deployment of the Global/APAC Category Growth Story, integrating into current category tools and business planning.

WHY YOU?

Previous experience building, budgeting, and executing both longterm strategic and shortterm operational marketing plans that have resulted in above average business growth and performance.
Strong analytical skills, financial acumen, and solid commercial grounding of the GTM process.
Understanding of key business drivers and able to identify and capitalize on consumer trends and insights to develop breakthrough businessbuilding strategies and programs to influence the plans across the lead markets.
Digitally savvy, keeps up to date with MarTech trends. Some experience leading digital initiatives either in regional or local capacity preferred.
Min 6 years of experience in FMCG Marketing roles in the region and country
Strong cultural sensitivity and a track record of building relationships across different markets and in a matrix organization.