Brand Manager - Shah Alam, Malaysia - Amazin' Graze

Amazin' Graze
Amazin' Graze
Verified Company
Shah Alam, Malaysia

1 week ago

Siti Tan

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Siti Tan

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Description

This role is responsible for portfolio deployment, range management, campaign ideation and execution, artwork finalization, brand management and delivering key consumer insights.


  • Manage marketing activities for Malaysia, Singapore, China and other growth markets.
  • Assist and prepare the annual brand strategy/plans to ensure the achievement of the overall commercial objectives and strategy
  • Oversee endtoend brand innovation/campaigns from ideation, conceptualisation to launch
  • Work closely with digital marketing agency for advertisement creative effectiveness
  • Ensure marketing activities are in accordance with the agreed brand positioning strategy
  • Implement marketing initiatives to achieve objectives of the brand
  • Continuously evaluate and develop the position of the brand
  • Responsible for managing marketing budget for the brand
  • Identify and analyse consumer insights, market reactions & results of marketing activities
  • Drive effective communication with all stakeholders (Sales, Supply Chain, Category Manager) and partners (agencies)
  • Manage brand executives
  • Plan and execute trade marketing activities
  • Any other projects and tasks as reasonably required by the Company.

Job Requirements:

  • Degree in business, marketing or any related field
  • Min 5 years experience within brand/marketing management
  • Experience working in an FMCG industry is a plus.
  • Savvy in digital marketing and numbers & figures
  • Experience in identifying target audiences and devising effective campaigns
  • Strong analytical skills partnered with a creative mind
  • Innovative, actionoriented, a change driver, positive, cando attitude
  • Ability to read, write and converse in Mandarin is an advantage
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