Assistant Manager, Social Media Account/ Content - Kuala Lumpur, Malaysia - Malaysia Airline

Malaysia Airline

Verified Company

Kuala Lumpur, Malaysia

1 week ago

Posted by:

Siti Tan

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Description

Position Title:

Assistant Manager, Social Media Account/ Content Management

Reports To:

Manager, Social Media Lead

Position Summary:

The Assistant Manager of Social Media Account Management at MAG is a dynamic role responsible for overseeing a team of social media and actively contributing to content planning and creation.

This position plays a vital role in maintaining the airline's online presence, brand image, and customer engagement through various content formats on social media platforms
Key Accountability:

Manage a team by providing guidance, support, and feedback to foster their professional growth.
Ensure team members are aligned with content strategies and the airline's visual and messaging guidelines.
Collaborate with the marketing and communication teams to plan and aligns with marketing campaigns, promotions, and corporate communications.
Develop comprehensive content calendars and maintain a consistent posting schedule.
Lead the creation of compelling visual stories that showcase the airline's services, destinations, and brand values.
Utilize photography, videography, and graphic design skills to convey engaging narratives.
Monitor and actively engage with the airline's social media audience by responding to comments, and messages, and fostering online community interactions.
Stay updated on social media trends and feedback to drive insights and opportunities for engagement.
Determine the most effective ways to distribute content on different social media platforms to maximize engagement and reach.
Utilize scheduling and publishing tools for efficient content distribution.
Monitor and analyse the performance of social media content using analytics tools.
Provide insights and recommendations for optimizing content based on datadriven results.
Ensure that all content created maintains brand consistency, adhering to the airline's visual and messaging guidelines.
Collaborate with crossfunctional teams, including graphic designers, videographers, and copywriters, as needed.
Communicate and align content strategies to support broader marketing objectives

Qualifications & Working Experience:

Bachelor's degree in Marketing, Communications, Digital Media, or a related field
Minimum of 5 years of experience in social media content creation, with a proven track record of successful content planning and execution

Area of Experience:

Proficiency in graphic design and photo editing software (e.g., Adobe Creative Suite).
Strong visual storytelling skills and a creative mindset.
Excellent written and verbal communication skills.
Indepth knowledge of social media platforms and trends.
Proven leadership and team management skills.
Knowledge of the aviation industry and an interest in travel and tourism is a plus

Personality Traits: