Marketing Executive - Kuala Lumpur, Malaysia - Talent Houz
Description
Position:
Marketing Executive
Industry:
Trading (Civil Material)
Location:
Klang
Salary Range:
RM4,000 - RM6,000
Responsibilities:
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Develop B2B Marketing Strategies: Collaborate with the marketing team to create comprehensive marketing strategies targeting trade audiences within the construction industry.
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Trade Marketing Initiatives: Identify key trade publications, events, and partnerships to promote company services and products. Coordinate participation in trade shows, conferences, and industry exhibitions.
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Advertisement Management: Oversee the creation, placement, and optimization of advertisements in relevant trade publications, websites, and digital platforms. Monitor advertisement performance and adjust strategies as needed to maximize ROI.
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Social Media Management: Assist in running social media channels (e.g. Facebook) including content & visual creation, account management, advertising etc.
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Content Creation:Collaborate with the marketing and content teams to create compelling marketing collateral, including brochures, case studies, whitepapers, and presentations, tailored to B2B audiences.
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Market Research: Conduct market research to identify industry trends, competitive landscape, and customer preferences. Utilise insights to refine marketing strategies and tactics.
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Relationship Management: Build and maintain relationships with key industry stakeholders, including trade associations, industry influencers, and potential partners.
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Performance Tracking: Monitor and analyze the performance of marketing campaigns, advertisements, and social media activities. Prepare regular reports and provide recommendations for optimization.
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Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve marketing objectives and deliver ROI.
Qualifications & Experiences Needed
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Possess around 5 years of experience in B2B marketing, preferably within the construction or related industry.
- Able to understand trade marketing strategies and tactics.
- Proficiency in digital marketing tools and platforms, including social media management tools, Google Analytics, and advertising platforms.
- Excellent communication and interpersonal skills and able to work independently.
- Creative thinking and problemsolving abilities.
- Strong analytical skills with the ability to interpret data and make datadriven decisions.
- Ability to work effectively in a fastpaced, collaborative environment.
- Attention to detail and ability to manage multiple projects simultaneously.
- Experience with graphic design tools (e.g. Adobe Creative Suite) is a plus.
Pay:
RM4, RM6,000.00 per month
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Klang: Reliably commute or planning to relocate before starting work (required)
Education:
- Bachelor's (required)
Experience:
- Marketing: 2 years (required)
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