Digital Marketing Executive - Shah Alam, Malaysia - Waarna Apparel Group Sdn Bhd

Waarna Apparel Group Sdn Bhd

Verified Company

Shah Alam, Malaysia

1 week ago

Posted by:

Siti Tan

beBee Recruiter

Responsibilities

Effectively plan, setup, implement and optimize all assigned performance marketing advertising campaigns to increase highvalue traffic to the website/landing page, expanding brand awareness & grow conversions and sales.
Manage & optimize day to day ads activities across all accounts (Facebook Ads, Instagram Ads, TikTok Ads, Google Ads) using various data analytics tools and identify opportunities to improve ROI and lead generation.
Assist in CRM program which includes extracting data, analysing and segment customers based on shopping behaviour, then create effective communication plan to the database using own appropriate channels.
Work closely with marketing team & creative team to create compelling written and visual designs and improve paid acquisition funnels.
Provide regular end to end performance reports and analysis to improve targeting, landing pages and new feature development
Monitor & troubleshoot technical issues related to the website, landing pages, and EDM sequences to ensure smooth daily operation.
Continuously stay up to date and identify opportunities/threats from competitors, improve knowledge in advertising technical expertise and proactively keep abreast on changes in all related digital platform algorithms.

Requirements:

Diploma/ Bachelor's degree in Business/ Marketing/ Comms/ Computer Science or relevant field.
Proven experience in managing paid campaigns across multiple platforms (e.g Google Ads, Facebook Ads, TikTok Ads).
Proficiency in utilizing Meta Business Manager, Shopify, Hubspot, Hootsuite, Mailchimp and Google Workplace.
Excellent in data analysis & reporting with tools such as Google Analytics and SEMRush.
Exceptional attention to detail and ability to multitask in a fastpaced environment.
Strong communication and interpersonal skills to collaborate effectively with team members and stakeholders.
Creative thinking and problemsolving skills to develop innovative marketing strategies.

Salary:
RM3, RM4,000.00 per month

Benefits: