Marketing Manager - Kota Tinggi, Malaysia - THESELAMAH

THESELAMAH

Verified Company

Kota Tinggi, Malaysia

1 week ago

Posted by:

Siti Tan

beBee Recruiter

Description

The Marketing Manager is a strategic leader responsible for developing and executing comprehensive marketing plans to promote the company's products or services.

This role involves building and leading a dynamic marketing team, overseeing both online and offline marketing activities, and ensuring alignment with the company's objectives and brand image.

Responsibilities:

1.

Strategic Planning:

Develop and implement comprehensive marketing plans aligned with the company's overall objectives.
Conduct market research to identify trends, opportunities, and competitor activities.

2.

Team Leadership and Development:

Build and lead a dynamic marketing team, including hiring, training, and mentoring team members.
Foster a collaborative and innovative team culture focused on achieving marketing goals.

3.

Campaign Management:

Plan and execute marketing campaigns across various channels (digital, traditional, social media, etc.).
Monitor and analyse the performance of campaigns, adjusting strategies as needed.

4.

Brand Management:

Maintain and enhance the company's brand image.
Ensure consistent messaging and branding across all communication channels.

5.

Content Development:

Oversee the creation of marketing collateral, including promotional materials, website content, and social media posts.
Collaborate with internal teams or external agencies for content creation.

6.

Digital Marketing:

Stay informed about industry trends and emerging digital marketing technologies.

7.

Offline Marketing:

Develop and implement traditional marketing strategies, such as print advertising, direct mail, and events.
Ensure a cohesive offline marketing approach that aligns with the overall marketing strategy.

8.

Budget Management:

Develop and manage marketing budgets, ensuring costeffectiveness and ROI.
Track expenses and report on budget utilisation.

9.

Analytics and Reporting:

Utilise analytics tools to measure the success of marketing efforts.
Prepare regular reports on key performance indicators (KPIs) and provide insights for improvement.

Qualifications:

1.

Education:

Bachelor's degree in Marketing, Business, or a related field. A Master's degree may be preferred.

2.

Experience:

Proven experience in marketing, with a focus on strategy development and execution.
Previous managerial or leadership experience.

3.

Communication Skills:

Excellent written and verbal communication skills.
Ability to effectively convey complex ideas to diverse audiences.

4.

Analytical Skills:

Strong analytical and problemsolving abilities.
Comfortable using data to make informed decisions.

5.

Creativity:

Innovative thinking and the ability to develop unique and compelling marketing campaigns.

6.

Team Collaboration:

Demonstrated ability to work collaboratively with crossfunctional teams.
Leadership and motivational skills.

7.

Adaptability:

Flexibility to adapt to changing market conditions and priorities.
Ability to thrive in a fastpaced environment.

8.

Team Building:

Proven ability to build and lead highperforming marketing teams.
Experience in creating and nurturing a positive and collaborative work environment.

This addition emphasises the leadership aspect of the role, particularly in building and managing a marketing team that covers both offline and online activities.

Job Types:
Full-time, Permanent

Pay:
RM3, RM5,500.00 per month

Benefits: