Brand Manager - Petaling Jaya, Malaysia - Abbott Laboratories

Abbott Laboratories

Verified Company

Petaling Jaya, Malaysia

1 week ago

Posted by:

Siti Tan

beBee Recruiter

Major Duties and Responsibilities

Develop brand plans & strategies for the range of products in the assigned therapeutic area (TA) portfolio.
Develop portfolio selling for therapeutic area, aligning the brands and enabling the sales team to meet sales/market share targets.
Build strong multichannel engagement plan to maximize opportunities across the channels and stakeholders mix in order to drive promotional campaigns.
Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities for TA portfolio.
Prepare sales forecasts and budgets; monitor sales volume, revenues and costs against forecasts; and adapt plans to improve the sales performance of the TA portfolio.
To effectively manage key opinion leader relationships to support continuous education and disease update to healthcare professionals and specialists.
Support business development in the expansion of TA portfolio by identifying and developing factbased business case for new products with business development team.
Provide product training and role play sessions to the sales team to enhance product knowledge and effective selling.
Crossfunctional collaboration with other TA portfolios, sales, regulatory, market access, finance and business development for integrated marketing campaigns, new product developments etc.
Support the product listing for institutions (government and private hospitals)

Knowledge, Skill & Experience:

Min 3 years of experience in product management function from healthcare/pharmaceutical/marketing in multinational company environment
Good knowledge of computerbased programs including excel, graphics & power point presentation.
Good interpersonal, presentation and cross functional skills.
Strong analytical and influencing skills.

Minimum Qualification: