Brand Marketing Manager - Klang, Malaysia - Imaspro Resources Sdn Bhd

Description

• Be the key person to manage the sales for the brand's ecommerce marketplace
• Work closely with internal stakeholders to plan campaign activities throughout the year
• Measure and report the performance of all campaigns on a weekly basis
• Monitor competitor activities and evaluate the trend in order to suggest strategic decisions
• Social Media Management
• Managing the brand's social media presence by coming up with monthly content plan and scheduling
• Managing the social media community on a daily basis
• Work closely with internal stakeholders to come up with social activations based on marketing calendar

• Plan, execute, monitor and optimise paid advertisement campaigns (Facebook & Instagram ads, TikTok ads, Google & Youtube ads) to drive targeted traffic and conversions
• Plan, execute and monitor influencer campaigns to drive brand awareness
• Reporting of ad campaign performance (ongoing & completed) to key stakeholders

• Explore opportunities with upcoming relatable trade shows & exhibitions that the brand can participate in.
• Plan and execute events & trade shows by liaising with the organizers
• Plan and execute POSM materials for instore marketing purposes

• Minimum 23 years in ecommerce marketing and/or digital marketing roles
• Diploma or degree in advertising, communications or similar qualifications
• Selfmotivated and able to work independently
• Able to work under tight deadlines
• Strong communication skills to collaborate with cross functional team
• Experience with advertising tools and reporting platforms like Google Analytics, Google Cloud Platform, Google Trends, Meta Business Manager is a strong advantage
• Experience in creative copywriting is a plus