Digital Marketing Executive - Kuala Lumpur, Malaysia - SOGO (KL) Department Store Sdn Bhd
Description
Responsibilities:
- Responsible to manage digital marketing campaigns and daytoday activities that align with the company's marketing objectives including:
- Developing and implementing content marketing strategies across various platform, including Facebook, Instagram, Twitter and Tik Tok to reach company's target customers.
- o Managing and optimizing search engine marketing campaign including Google Display Networks and Google AdWords for all digital platforms.
- Collaborate with Marketing, Digital Media, Ecommerce and Customer Experience team to develop a variety of content marketing material that span multiple channels.
- Analyzing data to measure the success of campaign and using this information to make datadriven decision about future campaigns.
- Staying uptodate with the latest trends and technologies in digital marketing and sharing this knowledge with the rest of the team.
- Managing relationships with external vendors and agencies, including digital creative agencies, media buying agencies and technology vendors.
- Developing and managing the digital marketing budget, ensuring that campaign are costeffective and meet ROI targets.
- Managing and mentoring junior members of the digital marketing team, providing guidance and support as needed.
Requirements:
- Possess at least a Bachelor Degree or Professional Certificate in Marketing or equivalent.
- Minimum 5 years relevant experience in digital marketing including mobile marketing content and social media, preferably in the retail industry.
- Proficient in English and Bahasa Malaysia, both written and spoken with good interpersonal skills and organizational ability.
- Selfmotivated, team player and able to work independently.
Job Types:
Full-time, Permanent
Salary:
RM3, RM4,500.00 per month
Benefits:
- Health insurance
- Maternity leave
- Opportunities for promotion
- Professional development
Schedule:
- Monday to Friday
Supplemental pay types:
- Yearly bonus
Application Question(s):
- How much is your expected salary?
- How much notice are you required to give your current employer?
Education:
- Diploma/Advanced Diploma (preferred)
Experience:
Digital Marketing: 5 years (preferred)
Language:
- English (preferred)
- Bahasa Malaysia (preferred)
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