Performance Marketing Specialist - Kuala Lumpur, Malaysia - YM Global Technologies Sdn. Bhd.

YM Global Technologies Sdn. Bhd.

Verified Company

Kuala Lumpur, Malaysia

1 week ago

Posted by:

Siti Tan

beBee Recruiter

Description

Brief Job Summary

Performance Marketing Specialists is responsible for creating and implementing electronic communication campaigns, and management of the accounts on the internet platforms.

Help businesses with planning, executing, and managing online marketing campaigns to effectively engage and keep customers.

They measure the success of these campaigns to develop brand strategies that reduce lead costs and increase return on investment (ROI).

1.
Campaign Strategy and Planning

Develop comprehensive performance marketing strategies aligned with business goals
Plan and execute digital advertising campaigns across Google, Meta, Programmatic, and other platforms.

2.
Campaign Setup and Management

Utilize advertising platforms to set up and manage campaigns effectively.
Implement tracking and analytics to monitor campaign performance and optimize accordingly.
Conduct keyword research and audience targeting to enhance campaign reach and effectiveness.

3.
Performance Analysis and Optimization

Regularly analyze campaign performance metrics and provide actionable insights.
Optimize campaigns based on key performance indicators (KPIs) to improve overall efficiency.
A/B testing of ad creatives, targeting strategies, and bidding tactics to drive continuous improvement.

4.
Budget Management

Monitor and manage advertising budgets to ensure costeffectiveness and efficient resource allocation.
Provide recommendations for budget adjustments based on performance insights.

5.
Collaboration and Reporting

Collaborate with crossfunctional teams to align marketing efforts with overall business objectives.
Generate regular reports detailing campaign performance, insights, and recommendations.

Requirements:

Proven
experience (23 years) in setting up and managing digital advertising campaigns

Proficient in
Google Ads, Meta Ads Manager, and Programmatic platforms.
Strong analytical skills with the ability to interpret data and make datadriven decisions.
Up to date with industry trends and best practices in performance marketing.
Excellent communication and collaboration abilities.
Detailoriented with a resultsdriven mindset.