Events Marketing Specialist - Pulau Pinang, Malaysia - S&P Global

S&P Global

Verified Company

Pulau Pinang, Malaysia

2 weeks ago

Posted by:

Siti Tan

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Description

About the Role:

Grade Level (for internal use): 09

Job Title:
Events Marketing Specialist

Responsibilities:

Campaign Development and Execution**:
Utilize Marketo, Cvent, and Adobe Experience to create, execute, and optimize end-to-end marketing campaigns for events.
Collaborate with cross-functional teams to understand event goals and translate them into effective and measurable strategies.
Configure various workflow steps, triggers, personalization, scheduled actions, and other campaign-related settings.

Segmentation and Personalization:

Implement advanced segmentation techniques to target specific audience segments and personalize communication for enhanced engagement.
Employ dynamic content strategies to tailor messaging based on audience behavior and preferences.

Data Management and Analysis:

Manage and maintain data integrity within marketing technology platforms.
Analyze campaign performance metrics, generate reports, and provide actionable insights to enhance future campaigns.

Technology Integration:

Stay abreast of industry best practices and emerging trends in marketing technology and automation.
Integrate and optimize marketing automation processes with other tools and platforms as needed.

Collaboration and Training:

Collaborate with internal stakeholders to understand their requirements and incorporate them into automation processes.
Provide training and support to team members on best practices for utilizing marketing automation tools effectively.

Qualifications:

Bachelor's degree in marketing, business, or a related field and with Marketo certification preferred.
Proven - 5 years' experience in building and managing marketing campaigns, particularly with Marketo, Cvent, and Adobe Experience.

Understanding and compliance with regional data privacy and opt-in legislation, such as 'Do Not' Registers (DNCR, DNMR, and related) across APAC markets.

Strong understanding of lead management, segmentation, and data-driven marketing.
Proficiency in analyzing campaign data and generating meaningful reports.
Excellent communication and collaboration skills to work effectively with cross-functional teams.
Detail-oriented with a passion for staying current with industry trends and technologies.

About S&P Global Commodity Insights

At S&P Global Commodity Insights, our complete view of global energy and commodities markets enables our customers to make decisions with conviction and create long-term, sustainable value.

We're a trusted connector that brings together thought leaders, market participants, governments, and regulators to co-create solutions that lead to progress.

Vital to navigating Energy Transition, S&P Global Commodity Insights' coverage includes oil and gas, power, chemicals, metals, agriculture and shipping.

S&P Global Commodity Insights is a division of S&P Global (

NYSE:
SPGI).

S&P Global is the world's foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets.

With every one of our offerings, we help many of the world's leading organizations navigate the economic landscape so they can plan for tomorrow, today.

What's In It For You?

Our Purpose:

Progress is not a self-starter. It requires a catalyst to be set in motion. Information, imagination, people, technology-the right combination can unlock possibility and change the world.

Our world is in transition and getting more complex by the day.

We push past expected observations and seek out new levels of understanding so that we can help companies, governments and individuals make an impact on tomorrow.

At S&P Global we transform data into Essential Intelligence, pinpointing risks and opening possibilities. We Accelerate Progress.

Our People:

We're more than 35,000 strong worldwide—so we're able to understand nuances while having a broad perspective.

Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us all.

Our Values:

Integrity, Discovery, Partnership

At S&P Global, we focus on Powering Global Markets.

Throughout our history, the world's leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead.

We start with a foundation of integrity in all we do, bring a spirit of discovery to our work, and collaborate in close partnership with each other and our customers to achieve shared goals.

Benefits:

We take care of you, so you can take care of business. We care about our people. That's why we provide everything you—and your career—need to thrive at S&P Global.

Our benefits include:

Health & Wellness:
Health care coverage designed for the mind and body.

Flexible Downtime:
Generous time off helps keep you energized for your time on.

Continuous Learning:
Access a wealth of resources to grow your career and learn valuable