Brand Manager - Petaling Jaya, Malaysia - Kimberly-Clark

Kimberly-Clark

Verified Company

Petaling Jaya, Malaysia

1 week ago

Posted by:

Siti Tan

beBee Recruiter

Description

Your Job:

In your
Brand Manager - Family Care **role, you'll help us deliver better care for billions of people around the world.

About Us:

People have looked to Kimberly-Clark brands for more than 150 years and today we're proud to help over a billion people around the world cope, laugh, love and live every day.

From the best nappies and baby wipes to the softest tissues, to the best supplies for business, we are constantly searching for new ways to make life better for our consumers, our customers and our planet.

Our leading consumer brands like the Kleenex, Huggies, VIVA, U by Kotex, Poise, Depend brands improve the lives of people around the world.

Kimberly-Clark proudly leads the way in providing better care for a better world.

Kimberly-Clark proudly leads the way in providing better care for a better world. _

_Led by Purpose. Driven by You_

Role Overview & Primary Accountabilities:

Key Responsibilities

Lead effective brand management and communications, utilizing market trend analysis and consumer behavior insights to inform strategic business decisions
Drive brand initiatives to achieve total category Net Sales Value (NSV), Gross Margin (GM%), and Market Shares.
Develop annual marketing plan to support brand direction and business performance. Develop demandcreation plans to fuel category growth
Lead & Execute local New Product Innovations (NPI) pipeline to address market needs and consumer pain points.
Responsible for managing innovations and renovations based on consumer insights. Lead in sourcing, packaging development and gotomarket strategy.
Development and implementation of the Full Marketing Mix (including Commercial program, media planning & buying & evaluation, POSM / instore activation, packaging design development) and Go-ToMarket Strategy
Take ownership of marketing campaigns by:
_ Identifying growth opportunities and proposing ideas for local execution_

- _ Driving campaign execution - brief, liaise and manage agencies to ensure smooth & timely delivery_

Consumer Qualification and project management leadership of product innovation (proposition, concept testing, product specification, commercialization)
Development and implementation of annual plans as well as Quarterly Business updates
Responsible for development of pricing and promo strategy, including market data analysis.
Analyze brand Profit and Loss and drive recommendation for profitability of the brand
Lead in ongoing analysis and review of consumer, category and competitive information as part of a situation assessment of brand performance and identify growth opportunities (Nielsen, Kantar)
Build productive working relationships with customer development/sales team, finance and supply chain to manage brand's day to day operations, and external partners and agencies
Implement Revenue Growth Management (RGM) initiatives for maximizing topline growth and margin improvement.

Qualifications

Bachelors'/Masters' Degree in Business or Marketing
Additional trade marketing, digital marketing, new product developments and/or crossfunctional experience is an advantage.
At least 5 years of relevant working experience, preferably in FMCG industry
Prior experience in marketing/brand building experience will be an advantage
Demonstrate potential in leadership, highly independent with strong interpersonal skills to be able to collaborate across different functions/teams

- other marketing teams (e.g. trade marketing), mill and regional teams.

Excellent organization skills, with the ability to prioritize ; Track record of result delivery
Experience in crossfunctional leadership and project management essential
Experience in broad stakeholder management.

About You:

You're driven to perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we're constantly exploring new ideas on how, when, and where we can best achieve results.

When you join our team, you'll experience Flex That Works:

flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

What's on offer:

Our Kimberly-Clark employees receive a competitive salary and incentives as well as access to a fantastic range of benefits including superannuation, career development opportunities, free health & well-being activities, volunteering leave and much more.

To Be Considered:

In the meantime, feel free to browse our website for additional information on our company, brands and culture

mberly-Clark Corporation.

Kimberly Clark is proudly accredited with as Employer of Choice for Gender Equality WGEA