Sea Brand&marketing Manager - George Town, Malaysia - TMS Talent
1 week ago
Description
Conduct in-depth market research and competitor analysis: Gain a deep understanding of the competitive landscape and consumer expectations to inform strategic brand development.
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Formulate a compelling brand narrative: Translate insights into a persuasive brand story that aligns with corporate objectives and resonates with target audiences.
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Oversee multi-channel marketing campaigns: Develop and execute impactful campaigns across traditional, digital, and social media channels, ensuring brand consistency and maximizing the return on investment.
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Champion cross-functional collaboration: Partner effectively with internal stakeholders across departments to foster a unified brand voice and optimize brand initiatives.
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Measure and optimize performance: Utilize data analytics to measure campaign effectiveness, identify areas for improvement, and demonstrate the tangible impact of your strategies.
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Maintain a pulse on industry trends: Continuously monitor evolving market dynamics and best practices, seeking innovative solutions to enhance brand image and competitive advantage.
Qualifications:
- Proven working experience as Brand Manager'
- Uptodate with the latest trends and best practices in online marketing and measurement
- BSc/MSc degree in Marketing or related field
- Experience in setting up and optimizing Google Adwords campaigns
- Experience in identifying target audiences and devising effective campaigns
- Datadriven thinking and an affinity for numbers
- Outstanding communication skills
- Fluent English
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