Content Marketing Manager - Kuala Lumpur, Malaysia - EBC Group

EBC Group

Verified Company

Kuala Lumpur, Malaysia

1 week ago

Posted by:

Siti Tan

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Job Summary:

Responsibilities:

Develop and execute a comprehensive content marketing strategy to drive brand awareness, engagement, and lead generation.
Create highquality, engaging content across various channels, including blog posts, articles, whitepapers, ebooks, infographics, videos, and social media posts.
Collaborate with crossfunctional teams, including design, product, and marketing, to develop content that aligns with brand messaging and objectives.
Conduct thorough research on industry trends, competitor activities, and target audience preferences to inform content strategy.
Manage content production from ideation to publication, including content planning, writing, editing, and proofreading.
Optimize content for SEO to improve search rankings and increase organic traffic.
Develop and maintain content calendars to ensure consistent and timely content delivery.
Monitor content performance using analytics tools and metrics and use insights to refine content strategy and drive continuous improvement.
Stay updated on emerging content marketing trends and best practices and implement innovative strategies to enhance content effectiveness.
Collaborate with internal stakeholders and external partners, including freelancers and agencies, to scale content production and distribution efforts.
Ensure content is aligned with brand voice, style, and guidelines and maintains consistency across all touchpoints.

Requirements:

Bachelor's degree in Marketing, Communications, English, Journalism, or related field.
Proven experience in content marketing, with a minimum of [X] years of experience in developing and executing content strategies.
Exceptional writing and editing skills, with a portfolio of published content demonstrating creativity, clarity, and effectiveness.
Strong understanding of content marketing principles, strategies, and tactics.
Proficiency in content management systems (CMS) and familiarity with SEO best practices.
Experience with content analytics tools such as Google Analytics, SEMrush, or similar platforms.
Excellent project management skills and ability to manage multiple projects simultaneously.
Creative thinking and problemsolving abilities, with a keen eye for detail.
Strong interpersonal and communication skills, with the ability to collaborate effectively with crossfunctional teams.
Passion for staying uptodate on industry trends and emerging technologies in content marketing.