National Key Account Manager - Petaling Jaya, Malaysia - Abbott Laboratories

Siti Tan

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Siti Tan

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Description

MAIN PURPOSE OF ROLE

  • Overall responsibility for driving business with National Key Accounts.
  • Develop and execute the annual business plans with all the above accounts:
  • Signing Annual Terms of Trade, Promotion planning, Activation support, Ensuring compliance of annual business plans, Account profitability.
  • Supply chain management (order forecasting, managing PO/Trade Returns, trade inventory)
  • Financial management (overall accountability for accounts payable to customer, account profitability and cost to sales for these National Accounts)
  • Relationship management (with stakeholders, both internal and external)
  • Category management (consumer promotions, plannogramming, advisory role)
  • Organize Top to Top meetings with the Global retailers (meeting between Retailer's top management and top management)

MAIN RESPONSIBILITIES:

Meeting the top line National sales objective for the following National Accounts.

  • Overall responsible for sales to these accounts for the entire country
  • Ensuring stock availability with a high degree of forecasting accuracy
  • Ensure fill rates of 95% plus with all these chains
Develop and manage the Annual Business plans for these National Accounts

  • Have a vision for the next 35 years for the business
  • Set annual targets for all these accounts
  • Sign Trade Contracts and JBPs
  • Ensure Trade Contracts execution and adherence
Managing the Account wise profitability & cost of sales

  • Setup a model to measure key accounts profitability
  • Ensure activities are done to maximize returns.
  • Maintain a track of cost of doing business with these accounts
  • Challenge the existing route to market model and suggest ways of reducing cost in the same
Managing the Accounts Payable to Customers

  • Ensure that there are no bad debts
  • Settlement of claims / credit notes within the agreed time frame

Facilitate on NPIs / Launches through robust plans:

  • New products introduction
  • Pack changes
  • Price increase
  • Consumer promotions and other activities
Take on the category advisory role

  • Using information from the shopper study work with the accounts to manage the overall category, so as to drive growths in the category
  • Increase brands share of contribution from the existing levels
  • Look at the possibility of exclusive campaigns and distribution expansion in order to further leverage our strength
Manage all interfaces with all Accounts

  • Develop good relations with Regional offices and key stores pharmacists
  • Have a quarterly review of performance with the Account
  • Share best practices of work done by Regional Team and also global initiatives in the category
  • Initiate and manage all process changes like new product introductions, change in pack, new launches, etc
Manage industry interfaces and keep the organization informed about developments in the retail sector

  • Develop good relations with counterparts in the Trade Channel
  • Share best practices in the industry with the KA Team, so as to enhance internal system and processes
  • Anticipate trends in the retail industry so that internal system and processes can be geared to meet the evolving retail environment
Organize Top to Top meetings with the retailers

  • Meeting between Retailer's top management and EPD Top Management
  • Share EPD MY growth and expansion plans and work closely with the retailers partners in line with organization's plan
  • Understand customer's shortterm and longterm plans

EXPERIENCE, KNOWLEDGE, TECHNICAL SKILLS:


  • Post graduate management degree from a renowned university or atleast 1012 years experience in field sales with atleast 35 years in Key Accounts with a reputed Consumer Health / Pharmaceutical company
  • Minimum of 3 years experience in a reputed Consumer Health / Pharmaceutical Company in the Key Accounts
  • Sharp negotiation and influencing skills
  • Understanding of the retail environment
  • Analytical skills
  • Networking and strong orientation towards customer management
  • Ability to handle pressure in a dynamic environment
  • Ability to handle complex and diverse business situations

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