Marketing Technology Specialist, Kl, Malaysia - Kuala Lumpur, Malaysia - Citadel Search
Citadel Search
Kuala Lumpur, Malaysia
Verified Company
1 week ago
Description
Roles and Responsibilities:
-
Manage all marketing technology tools and platforms and their implementation, integration, and maintenance:
- Responsible for optimizing the performance of marketing technology systems and resolving any issues
Develop and execute data collection strategies, analyse key data and provide relevant recommendations to marketing teams, develop suitable metrics to measure the performance of marketing campaign strategies:
- Partner with internal stakeholders to implement marketing technology data and tools into campaign workflows, assist marketing teams in planning, executing, and monitoring campaigns, provide marketing technology support to cross-functional teams
- Oversee marketing automation projects to optimize workflow efficiency
Construct, implement, and drive effective and targeted marketing tactics to boost engagement and conversion rates:
Partner with business stakeholders to provide recommendations using reports and dashboards, and analysis of marketing performance and key insights
Requirements:
- Possesses mínimally a Degree in Marketing, Business, or its equivalent
Proven experience working in Marketing Technology or in similar fields
- Strong proficiency in synthesising marketing technology and data,
using data analytics platforms such as Google Analytics and Excel: - Experience with HTML, CSS, and JavaScript is a plus
- Excellent teamplayer with acute communication, project management, and analytical skills
