Clm & CRM Lead-kuala Lumpur - Malaysia - Lazada

Lazada

Verified Company

Malaysia

1 week ago

Posted by:

Siti Tan

beBee Recruiter

Description

Location:

Malaysia

Department: Marketing & Communications
Location: Malaysia
Understand & Improve CLM cycles
Design and execute customer journey consisting of different mode of communication, incentives and visual properties for continuous engagement and retention.

Assistance in CRM performance- Assist in developing and optimizing campaigns that drive ongoing customer engagement throughout their lifecycle as a Lazada customer.

Be the Super user of our CRM database (Golden Strategy & CDP); in order to create and identify customer segments and create relevant content (for push, inbox & EDMs) plans for customer retention and conversion based on their lifecycle stages.

Data Support & Content creator- Regular monitoring and data consolidation, analysis & reporting (weekly, monthly, etc.) to measure progress towards defined KPIs.

Stay on top of market, CRM & content trends, product and platform changes, and competitor activities that could impact Lazada's marketing activities and CRM coverage.

Job Requirements

Requirements/Qualifications (must have):
Bachelor's degree in Marketing, Business, Engineering, Data Analytics or a related field
Min 5+ year's project management experience (in CRM field preferred but not a must) to meet overall team's KPIs & goals, deadlines and balance multiple priorities is preferred.
Experience with digital analytics techniques and technologies and using ad tech and marketing tech platforms
Strong understanding on CRM, loyalty and lifecycle marketing strategies
Good working knowledge and understanding of consumer journeys and digital channels.
Selfmotivated, highly adaptable and comfortable in a fastchanging and fluid environment.
A/B Testing and Data Analytics experience.
Excellent planning and organizational skills
Experience in driving lifecycle and marketing automation for ecommerce companies, either as an agency or clientside marketer, is a plus.

Requirements/Qualifications (good to have):

Good computer literacy, including hands-on experience with marketing tools, tracking technologies, MS Office Suite and SQL (an advantage to have but not a must).
Working experience within similar industry or field would be an advantage.

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