Marcomm Specialist - Kuala Lumpur, Malaysia - Maxis

Maxis

Verified Company

Kuala Lumpur, Malaysia

1 week ago

Posted by:

Siti Tan

beBee Recruiter

Description

Are you ready to get ahead in your career?

We want to empower you turn your ambitions into achievements.
We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
To realise our vision to become Malaysia's leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.

Why does this job exist and why is it critical?

LEAD and own Maxis Segment Marketing Communications roadmap - includes advertising, digital/ content/social marketing, customer & partner engagements (both online and offline) and quarterly A&P budget planning for the identified segment.

Must be align with key business KPIs across divisions ie product, sales & service, customer service, brand etc.

LEAD:

Actionable insights into the segments - deep insights into the communities/ niche segments that will lead to fresh value propositions and innovative ways of persuading and reaching identified segments.

Insights should be derived from both customer research and data driven insights (both internal and external data).

SUPPORT Maxis product and sales team via always on marketing activities that helps generate leads, enquires and walk-ins. Manage marketing to ensure segment-related products are constantly having media exposure and coverage.

SUPPORT key acquisition + base marketing initiatives across segments - marketing strategies must be aligned with business KPIs and data driven insights to drive acquisition, manage churn and increase ARPU for said segments.

What's next?

Maxis values diverse voices & people.

We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.