Marketing Copywriter - Kuala Lumpur, Malaysia - EBC Group

EBC Group

Verified Company

Kuala Lumpur, Malaysia

2 days ago

Posted by:

Siti Tan

beBee Recruiter

Full time

Description

Develop compelling and creative copy for various marketing materials, including product descriptions, taglines, social media content, and promotional materials

Ensure that brand messaging is consistent across all channels and aligns with the company's voice and tone
Collaborate with the marketing team to refine and evolve the brand voice, ensuring it resonates with the target audience and reflects the company's values
Maintain a deep understanding of the brand, its mission, and its unique selling points to effectively communicate key messages
Contribute to the development of marketing campaigns by creating engaging and persuasive copy that aligns with campaign objectives
Work closely with the creative team to integrate copy seamlessly into visual elements and overall campaign concepts
Craft compelling and persuasive messaging for new product launches, emphasizing key features and benefits
Collaborate with product teams to understand product positioning and gather insights for effective communication
Work crossfunctionally with design, marketing, and other teams to ensure a cohesive and integrated approach to brand messaging
Participate in brainstorming sessions and contribute creative ideas to enhance overall brand communication

Requirements:

Requirements:

Proven experience as a Brand Copywriter. Regional agency experienced preferred but not a must
Inhouse writing of financial service providers e.g. banks, insurance agencies and trading platforms is also preferred
Exceptional writing and editing skills, with a keen eye for detail
Familiarity with industry trends and a passion for staying informed about emerging marketing and communication techniques
Strong collaboration and communication skills
Not necessary to be an artist but the sense of aestheticism is a must
Bachelor's degree in Marketing, Communications, Literature or a related field
Portfolio showcasing diverse and creative copywriting projects