Performance Marketing Manager - Bandar Sunway, Selangor

Job summary

Manage all aspects of campaigns and day-to-day needs, handling from briefing through reporting, including but not limited to paid traffic generation through platforms e.g. Meta, Instagram, LinkedIn, XHS, TikTok, YouTube; implement SEO tactics for organic traffic generation and SERP ranking for SMC and CoEs websites, as well as Wellness Centre e-store.

Responsibilities

• Manage all aspects of campaigns and day-to-day needs, handling from briefing through reporting, including but not limited to paid traffic generation through platforms e.g. Meta, Instagram, LinkedIn, XHS, TikTok, YouTube; implement SEO tactics for organic traffic generation and SERP ranking for SMC and CoEs websites, as well as Wellness Centre e-store.
• Responsible for media planning, buying, optimising and reporting to assigned campaigns and drive innovative media strategies.
• Support the Digital Marketing Manager in executing SMC and CoEs online marketing campaigns, managing vendor relationships and reporting.
• Support Assistant Director and Digital Marketing Manager in creating media plan, strategically and efficiently. Magnify result e.g. CTR, UV, leads quality, of every dollar spent.
• Track and analyse performance in a daily basis, responsible for metrics - reach, engagement, leads generation and quality, and conversions rates throughout the funnel.
• Lead internal meetings with other departments and call on agency resources to strengthen optimisation ideas (placement or visual enhancement, targeting etc) for campaigns.
• Maintain status reports to ensure efficient workflow in order to meet deadlines and write reports of key meetings.
• Build a comprehensive media knowledge base and synthesises information into ideas.
• Prepare clear, concise weekly/ monthly reports to communicate key findings and recommendations for presentations.

Qualifications

• At least a Bachelor's degree in Marketing, IT or related field
• Minimum 8 years of relevant experience in digital marketing
• A positive role model who is result-oriented, cost conscious, and excellent attention to detail - review all work to ensure high quality standard.
• A strategic thinker and keep abreast of latest algorithm updates, as well as performance marketing strategies.
• Proven track record on the execution and development of media and digital strategies for brands.
• Strong analytical abilities and quantitative skills, including math proficiency.
• Ability to effectively utilise media research and reporting resources.
• Technical proficiency, particularly with media systems and MS Excel, Word and PowerPoint.
• Good written and verbal communication and presentation skills.

Job description