Brand Manager - Petaling Jaya, Malaysia - Kimberly-Clark

Kimberly-Clark

Verified Company

Petaling Jaya, Malaysia

1 week ago

Posted by:

Siti Tan

beBee Recruiter

Description

Brand Manager - Family Care

Your Job
You're not the person who will settle for just any role. Neither are we.

Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.

In your Brand Manager - Family Care role, you'll help us deliver better care for billions of people around the world.

It starts with YOU.

Role Overview & Primary Accountabilities:

Lead effective brand management and communications, utilizing market trend analysis and consumer behavior insights to inform strategic business decisions
Drive brand initiatives to achieve total category Net Sales Value (NSV), Gross Margin (GM%), and Market Shares.
Develop annual marketing plan to support brand direction and business performance. Develop demandcreation plans to fuel category growth
Lead & Execute local New Product Innovations (NPI) pipeline to address market needs and consumer pain points.
Responsible for managing innovations and renovations based on consumer insights. Lead in sourcing, packaging development and gotomarket strategy.
Development and implementation of the Full Marketing Mix (including Commercial program, media planning & buying & evaluation, POSM / instore activation, packaging design development) and Go-ToMarket Strategy
Take ownership of marketing campaigns by _Identifying growth opportunities and proposing ideas for local execution & d_riving campaign execution brief, liaise and manage agencies to ensure smooth & timely delivery._
Consumer Qualification and project management leadership of product innovation (proposition, concept testing, product specification, commercialization)
Development and implementation of annual plans as well as Quarterly Business updates
Responsible for development of pricing and promo strategy, including market data analysis.
Analyze brand Profit and Loss and drive recommendation for profitability of the brand
Lead in ongoing analysis and review of consumer, category and competitive information as part of a situation assessment of brand performance and identify growth opportunities (Nielsen, Kantar)
Build productive working relationships with customer development/sales team, finance and supply chain to manage brand's day to day operations, and external partners and agencies
Implement Revenue Growth Management (RGM) initiatives for maximizing topline growth and margin improvement.

About Us
Huggies. Kleenex. Cottonelle. Scott. Kotex. Poise. Depend. Kimberly-Clark Professional. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn't exist without talented professionals, like you.

At Kimberly-Clark, you'll be part of the best team committed to driving innovation, growth, and impact.

We're founded on 151 years of market leadership, and we're always looking for new and better ways to perform - so there's your open door of opportunity.

It's all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You
You're driven to perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You're also a university graduate with a
Degree in Business or Marketing
or other related field and have at least
5 years of continuous work experience.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we're constantly exploring new ideas on how, when, and where we can best achieve results.

When you join our team, you'll experience

Flex That Works:

flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you'll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

Essential Requirements:

Bachelors'/Masters' Degree in Business or Marketing
Additional trade marketing, digital marketing, new product developments and/or crossfunctional experience is an advantage.
At least 5 years of relevant working experience, preferably in FMCG industry
Prior experience in marketing/brand building experience will be an advantage
Demonstrate potential in leadership, highly independent with strong interpersonal skills to be able to collaborate across different functions/teams

- other marketing teams (e.g. trade marketing), mill and regional teams.