Marketing Assistant Manager - Petaling Jaya, Malaysia - City University Malaysia

City University Malaysia

Verified Company

Petaling Jaya, Malaysia

1 week ago

Posted by:

Siti Tan

beBee Recruiter

Job description:

Assist in planning, implementing, and analyzing marketing campaigns to drive student enrollment, increase brand awareness, and promote various academic programs.
Collaborate with the marketing team to create compelling content for promotional materials, website updates, blog posts, and other marketing channels.
Assist in organizing and promoting events, such as open houses, campus tours, education fairs, career fairs, and alumni gatherings.
Conduct market research and competitor analysis to identify trends, opportunities, and areas for improvement in the institution's marketing strategies.
Analyze marketing data and key performance indicators (KPIs) to assess the effectiveness of marketing campaigns and make datadriven recommendations for improvements.
Coordinate with other departments, such as admissions, academic departments, and alumni relations, to align marketing efforts and ensure consistent messaging.
Assist in managing the marketing budget, ensuring costeffectiveness in all marketing activities.
Help maintain and promote the institution's brand identity and messaging across all marketing materials.

Requirements:

A bachelor's degree in marketing, communications, business, or a related field is typically required.
Have relevant experience in marketing, preferably in the higher education sector. Previous experience in marketing campaigns, digital marketing, content creation, or event management is an advantageous.
Familiarity with marketing principles, market research techniques, digital marketing tools, and analytics platforms is essential.

Knowledge of higher education industry trends and student recruitment strategies is advantageous.

Strong written and verbal communication skills in
English and Mandarin is a must.
A team player and able to adapt of fast pace environment.
Proficiency in various digital marketing tools, content management systems, and analytics platforms is an advantage.
Able to travel domestically or internationally if required.

Salary:
RM4, RM6,000.00 per month

Benefits: