Country Brand Manager - Kuala Lumpur, Malaysia - Pfizer

Pfizer

Verified Company

Kuala Lumpur, Malaysia

1 week ago

Posted by:

Siti Tan

beBee Recruiter

Description

Job Focus

Develop brand strategy & implementation of various marketing programs (conventional and digital) for Pfizer's Hospital brands with focus of Anti-infectives portfolio.

Define and drive country specific therapeutic area (TA) and brand strategy, drive product growth and lifecycle management, forecast revenue and operating expenses of assigned brands, ensuring the realization of revenue and profitability.

Responsibilities:

Provide insights and brand updates/feedback to Category Lead (CL).
Tailor brand and execute brand strategies to local market needs and define local priorities
Transforming digital initiatives for better engagement with HCPs and patients
Select bestfitting modules from crossEM/global content; translate and transcreate brand materials, as needed
Manage local agencies for transcreation (budget, scope, timing, and quality of project)
Forecast brand performance and track progress towards committed target
Allocate and execute country brand budget (advertising and promotions)

Crossfunctional brand leadership

Leadership team, Business Managers (Cross Country Marketing Forum, CCMF), medical, legal, regulatory, etc
Train Field Force on product positioning and prioritization
Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes

Accountable

Brand Plan ownership with review of brand strategies by crossfunctional team (sales, medical, regulatory / legal/quality, health and value)
Develop country Op Plan and influence sales targets and brand A&P allocations
Campaign Development: Select & execute best fitting modules for country needs
Business case development
Promotional materials development, manage compliance review of materials
Longrange forecasting
Revenue adjustments, as needed (with CL)
Validate brandspecific messages and design training (medical, regulatory, training)
Reporting directly to CL (based in Bangsar South)
Demonstrated proficiency/experience in working in a highly matrixed organizational structure

Qualifications:

Min. 1 year experience in Pfizer's marketing department
At least 3 years of pharmaceutical experience
Bachelor's Degree
Demonstrates business acumen, marketing execution
Marketing, Customer and Competitor Insight experience/training
Preferably experience in digital marketing
Strategic and Operational Business/Marketing Planning
Data analysis, interpretation and communications
Performance and Program Metrics
Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, CLs/CM)
Demonstrates business prioritization among/across brands/therapy area; even in resourceconstrained context

LI-PFE

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research

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