Brand Executive - Petaling Jaya, Malaysia - AstraZeneca
Description
About AstraZeneca
AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialisation of prescription medicines for some of the world's most serious diseases.
Join a team with a winning mentality that keeps us pushing forward in the fast-paced Oncology space. Rise to the challenge of making quick decisions and seeing them through.
We run at pace but, unlike many others, we never compromise on being ethical providers, always focused on doing it the right way.
Pioneers in Oncology, we've pivoted AstraZeneca in our markets to accelerate in this specialty field.And we're not stopping there - backed by the business we're ready to continue our growth and take Oncology to the next level.
It's down to us to ensure our unique solutions reach patients that they can't find elsewhere. It pushes us harder to innovate and launch to market quicker.Through this ambition, we are confident that we can transform the lives of Malaysian patients by ensuring that they have access to life-changing medicines.
Working here means being a member of our family in making a difference in delivering better health for Malaysian patients.
As a Brand Executive, you will be supporting and assisting the Brand Managers in the implementation of marketing strategies of assigned products.
What you'll do
Development and implementation of marketing strategies
- Collate necessary data for pricing, patient, competitor, market and customer for market analysis
- Assist in conducting and completing market analysis ensuring data for patient, competitor, market and customer has been incorporated in developing pricing, positioning and communication strategies, forecasting and inventory strategies
- Assist in drafting strategy and convert strategy elements into a workable operational plan
- Assist in planning and organizing marketing activities for assigned product related events/projects such as PR activities, conferences, association meetings/dinners, Key External Experts development programs, hospital/Blue Book listing, etc
- Monitor and measure implementation of the plan against agreed measures i.e. Market growth, market share
- Monitoring of marketing expense, stock levels and samples allocation
- Tracking of activities and sponsorships committed
- Testing of promotional materials of assigned products and provide feedback to Brand Manager
- Assist in completing annual business update (ABU) and strategic review (SR) templates
Customer relationship management
- Develop professional relationship with customers and key stakeholders
- Have a good understanding of the customers' needs and always strive to meet/exceed customers' expectations, within reasonable limit
- Attend to request for product information or other enquiries and takes actions as advised, in meeting these request
Essential for the role:
- Bachelor degree in any field, preferably science related
- Minimum 3 years' medical sales experience with proven track record of performance
- Good track record of customer orientation
- Able to work independently and in team
- Ability to plan and organize effectively to achieve results
- Excellent communication skills with ability to communicate with people at all levels
Desirable for the role:
- Ability to adapt quickly and flexibility in a fastpaced learning environment
- Broad understanding of the commercial, operational and strategic aspects of the business
Why AstraZeneca?
- At AstraZeneca we're dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There's no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We're on an exciting journey to pioneer the future of healthcare._
So, what's next?
- _Are you already imagining yourself joining our team? Good, because we can't wait to hear from you._
- _ Are you ready to bring new ideas and fresh thinking to the table? Brilliant We have one seat available and we hope it's yours._
Where can I find out more?
Our Social Media,
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