Brand Partnership Lead - Kuala Lumpur, Malaysia - G2G

G2G

Verified Company

Kuala Lumpur, Malaysia

1 week ago

Posted by:

Siti Tan

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Description

Job Scope

A Brand Partnership Lead plays a crucial role in building and maintaining strategic alliances that can help a company expand its reach, enhance its brand image, and achieve its marketing and business goals through collaborative efforts with other entities.

It requires a strong understanding of marketing, negotiation skills, relationship-building abilities, and a creative mindset.

Responsibilities

Conceptualize and execute creative brand and partnership initiatives that support overall business priorities.
Develop effective strategies for user acquisition, engagement and conversion objectives on the platform through the different channels including setting measurable objectives, creating strategies, driving tactical execution, and measuring ROI
Test, learn and iterate in new and existing channels to achieve ambitious customer growth target
Collaborate closely with internal stakeholders to conceptualize initiatives and activations
Build brand visibility and thought leadership and continue to find new ways to reach target audience at large

Requirements:

Excellent written and verbal communication skills in English are necessary for conveying partnership proposals and maintaining relationships with partners.
Experience in managing partnership projects from initiation to execution, including coordinating crossfunctional teams, is often required
Nice to have:
Strong network of contacts in the ecommerce and retail industry, including potential brand partners.
Strong negotiation and dealmaking skills are crucial for building successful partnerships.
The ability to analyse data and market research to identify potential partnership opportunities and assess their effectiveness is important.
Familiarity with ecommerce platforms, marketing tools, and data analytics software can be beneficial.