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Kampung Baru Jalan Malaysia
Afnan Zafar

Afnan Zafar

Strategic Digital Marketing, PR & Communication

Marketing / Advertising / Public Relations

Kampung Baru Jalan Malaysia, Kelantan
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About Afnan Zafar:

Agile, results-oriented and data-driven Marketing, Communications and transformation leader with over 14 years of experience in Integrated / Digital Marketing strategies, Digital transformation, Brand Management, Media Relations, Customer Relationship Management, and Subscription. Cross-Functional experiences with a demonstrated track record in integrated marketing and shaping digital customer journey with entrepreneurial spirit.

Experience

Transformed a conventional marketing & sales operation as well as Finance to an 80% digital operation that reduced 80% manual processing, improved 60% vehicle deliveries timeline while improved complete
tracking capabilities from application to payment, deliveries, return, courtesy car management etc.

Championing region’s 1st revolutionary car SUBSCRIPTION & E-STORE experience for Renault

Championing market’s 1st complete DIGITAL AFTER-SALES SERVICE for GoCar Garage

Received award for the Excellence in Data-Driven Marketing in Marketing Excellence Award 2017

Implemented the multi-layer re-marketing digital strategy that reduced the CPL cost to 95% while increased
the conversion ratio from .05% to 4.5% which is slightly above the industry standard
 

Education

MBA - Marketing

B/SC - IT

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