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Chan Yeen Harn

Chan Yeen Harn

Customer Relationship Management | Fashion Retail
Kuala Lumpur, Kuala Lumpur
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About Chan Yeen Harn:

Expertise:
・6 years of working experience as a Customer Relationship Management executive & 3 years of event committee experience. 
・Strong exposure & familiarity with CRM-related projects, loyalty programs, marketing campaigns planning & execution, campaign management, and customer targeting & segmentation.
・A strong team player who can also work independently. Good interpersonal & communication skills, and have no issue cooperating with various people. Highly adaptable to new tasks, and a fast learner. 
・Able to work under the fast-paced fashion retail equals to good time management, able to multitask and work under pressure.

Skills: 
・CRM Platforms (Memberson, Insider, Macrokiosk, ERP)
・Campaign Management, Customer Targeting & Segmentation, Loyalty Program, Customer Journey
・Microsoft Office, Pivot Table
・Google Analytics

Language Skills: 
・Chinese Mandarin (Native) 
・English (Proficient) 
・Bahasa Malaysia (Fluent)
・Japanese (Moderate)
・Cantonese (Moderate)

Experience

  • 6 years working experience in CRM field, and have been working with up to 10 international fashion brands.
  • Campaign Management: Fully responsible for various marketing & loyalty campaigns and communications simultaneously, mainly focuses on EDM, SMS and in-app.
  • Loyalty Program: Involved in management, execution and revamp of loyalty program. Assisted in planning, setup stage and post-launch data support. Fully responsible for all communications during preview and launching stages.
  • Customer Segmentation & Targeting: Using data analytics to get data-driven insights to segment customers & target personalized campaigns based on their preferences and purchase behaviors.
  • Provide daily ad-hoc data support in terms of points and vouchers: points issuance, points redemption, points collection, voucher issuance, voucher redemption, daily management and maintenance of customers' data.

Education

2013 - 2016: Bachelor in Psychology
HELP University
CGPA: 3.31/4
Awards and Honours: Psi Chi International Honor Society in Psychology 

2012: Foundation in Arts
HELP University
Awards and Honours: HELP University Scholarship - Distinction Award

                                                                                                                                                                                                              

 

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