De Wei Chim

Marketing graduate with practical experience in event management, social media marketing, Meta Ads, and brand activation. Successfully led large-scale university events with 10,000+ attendees, including serving as President of the TARUMT Official Rooftop Concert (Music Fiesta 6.0).

Skilled in strategic marketing, paid advertising (Meta Ads), digital content creation, Adobe Illustrator, and video editing. Experienced in planning roadshows, exhibitions, and managing cross-functional teams.

Successfully grew an Instagram account from zero to 10,000 followers through data-driven content strategy and consistent branding. Passionate about building impactful marketing campaigns that strengthen brand visibility and drive engagement.

I have hands-on experience in marketing, social media content creation, and large-scale event management. During my internship at Julytech Sdn. Bhd., I produced the company’s highest-performing video and helped strengthen its brand identity across platforms. I also executed Meta Business advertising campaigns that improved reach and engagement.

Beyond marketing, I’ve worked as a freelance Event Manager with Evo Rise Sdn. Bhd., where I coordinated multiple roadshows and exhibitions, managed on-ground operations, and collaborated closely with clients to refine their campaign strategies. My earlier experience as a badminton coach helped me develop strong communication, leadership, and people-management skills.

One of my biggest achievements is serving as the President of Music Fiesta 6.0 — a university concert attended by over 10,000 people. I led sponsorship negotiations, marketing efforts, and a 200-member team to deliver one of the most successful campus concerts to date. These experiences have strengthened my ability to think strategically, execute creatively, and deliver impactful audience experiences.

I graduated with a Bachelor of Business in Marketing from Tunku Abdul Rahman University of Management and Technology (TARUMT), supported by a Diploma in International Business. Through my studies, I’ve built a strong foundation in marketing strategy, consumer insights, digital marketing, and business analysis.

My academic journey has always been complemented by real-world experience , from internships to leadership roles its allowing me to apply what I’ve learned directly into marketing campaigns and large-scale event projects. My education has shaped my analytical mindset, creativity, and ability to execute practical marketing solutions.