
EI LIN TAN
Banking / Loans
About EI LIN TAN:
I’m a detail oriented , analytical UIUX Designer who is empathetic towards user’s needs. My passion is crafting attractive user interface that elevates users’ experience to help company achieve their objectives.
Experience
UIUX
- Designed customers’ journeys and Rize app screens that enabled the digital bank to launch and become operational ahead of other financial competitors
- Developed wireframes, prototypes, and interactive mock-ups to visualize design concepts for internal and external stakeholders
- Designed navigation systems that are user-friendly, ensuring customers a seamless and efficient access to banking services, including account management, transfers, and Savings Pots.
- Created responsive and accessible designs that adhere to industry best practices and compliance standards, enhancing usability for a diverse user base.
- Collaborated closely with developers to ensure the effective implementation of UI/UX designs, addressing any design-related issues promptly.
- Conducted analytical evaluations to identify and address usability issues in existing banking interfaces, leading to a 90% improvement in user satisfaction.
- Stayed up-to-date with industry trends, emerging technologies, and competitor offerings to continually improve the digital banking experience.
- Managed design projects from concept to delivery, meeting deadlines and exceeding customer expectations.
- Enhanced the customers
- Designed
Marketing & Customer Experience Team
- Initiated a customer engineering project to enhance bank branches’ experience for customers
- Contributed to the marketing strategies and design process
- Managed dedicated social media platform to highlight the intuitive design of Rize and increase customers’ acquisition
Education
- UX Design and Product Management
Nanyang Technological University, Singapore
- Diploma In Interior Design
The Interior Design Institute, Singapore
- B.Tech (Hons) in Construction Management
Wawasan Open University, Malaysia
- Diploma In Quantity Surveying
Tunku Abdul Rahman College, Malaysia
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