EI LIN TAN

I’m a detail oriented , analytical UIUX Designer who is empathetic towards user’s needs. My passion is crafting attractive user interface that elevates users’ experience to help company achieve their objectives.

UIUX

• Designed customers’ journeys and Rize app screens that enabled the digital bank to launch and become operational ahead of other financial competitors
• Developed wireframes, prototypes, and interactive mock-ups to visualize design concepts for internal and external stakeholders
• Designed navigation systems that are user-friendly, ensuring customers a seamless and efficient access to banking services, including account management, transfers, and Savings Pots.
• Created responsive and accessible designs that adhere to industry best practices and compliance standards, enhancing usability for a diverse user base.
• Collaborated closely with developers to ensure the effective implementation of UI/UX designs, addressing any design-related issues promptly.
• Conducted analytical evaluations to identify and address usability issues in existing banking interfaces, leading to a 90% improvement in user satisfaction.
• Stayed up-to-date with industry trends, emerging technologies, and competitor offerings to continually improve the digital banking experience.
• Managed design projects from concept to delivery, meeting deadlines and exceeding customer expectations.
• Enhanced the customers
• Designed

Marketing & Customer Experience Team

• Initiated a customer engineering project to enhance bank branches’ experience for customers
• Contributed to the marketing strategies and design process
• Managed dedicated social media platform to highlight the intuitive design of Rize and increase customers’ acquisition

• UX Design and Product Management
  Nanyang Technological University, Singapore
   
• Diploma In Interior Design
  The Interior Design Institute, Singapore
   
• B.Tech (Hons) in Construction Management
  Wawasan Open University, Malaysia
   
• Diploma In Quantity Surveying
  Tunku Abdul Rahman College, Malaysia