Elya Fadz

Creative, hands-on, and always ready to elevate a space. I'm a Visual Merchandiser with 7+ years of experience turning retail floors into customer experiences. From store openings in Indonesia to launching seasonal campaigns, I bring both flair and function to every display. Passionate about design, detail, and a good mannequin transformation. Always observing, always evolving—because great displays start with great insight.

With over 7 years of experience in the retail industry, I have built a strong foundation in visual merchandising, trend research, and store operations across established regional and international brands. My roles have ranged from Visual Merchandiser to Visual Commercial Merchandiser Leader, where I led VM strategies, managed store visuals, executed seasonal launches, and optimized sales through effective product presentation.

I've consistently delivered results by:

Aligning store layouts with brand guidelines for maximum visual impact to support both creative and commercial goals.

Researching and applying fashion/lifestyle trends to keep displays fresh and relevant.

Planning product designs, quality control, and liaising with suppliers in a design-merchandising hybrid role.

Leading cross-functional teams, overseeing store openings (including international locations), and training staff in VM standards.

Diploma in Fashion Design
Kuala Lumpur Metropolitan University College | March 2011 – April 2014
Graduated with a CGPA of 3.19, with a strong foundation in fashion design, pattern making, garment construction, and visual presentation—skills that directly support my work in visual merchandising and retail design.