Evangelyn Poovan

I drive strategic thinking, innovation and transformation with data - I measure to improve, I bring life to data, I tell an insightful story and I predict the possibilities for a better future

I am a data expert and have been in digital field for 18 years. I am also a Board of Director for DAMA Malaysia Chapter (a non-profit organization).
As I drive my passion and interest in data, I have setup and transform many organizations as an insight driven organization, driving the strategic values that brings growth to the organization. I am skilled with understanding business problems, and innovating the data solutions with the right platforms and uses cases for analytics that brings value to business. My extensive experience in digital is a great advantage to many organizations that is moving towards a digitalization environment. I have thorough experience and being a consultant for digital integration, data integration, digital marketing, analytics, consumer experience journey, CDP and AI/ML automation. 
I am a highly responsible leader, lead big team in digital and data. A believer of MVP process and approach that results to many successes story for business. I work with C Suite, Board of Directors to create vision for digital, digital marketing, data & analytics for the enterprise.
The key to my experience is I love to coach and give consultation, brainstorm together for a solution as I am passionate to drive customer trust and delivering them with an ultimate experience. Throughout my career, I have always developed the best for my team, a coach at heart and think beyond and own the solutions to deliver the right quality results.

• Leading and driving data transformation from the strategic of business, data analytics, change management and innovation.

▪  Setup and lead a core team of data governance, data scientist, data analyst, BI, data engineers and AI/ML engineers, marketing and digital analyst, and business analyst/data project managers.

▪  Responsible for managing and governing enterprise-wide data and information strategy, data management and governance and data quality frameworks.

▪  Develop data procedures and data policy to meet industry best practices

▪  Designing operational process

▪  Designing and developing data and analytics strategies, roadmap planning, visions for data and analytics

respectively.

▪  Evaluate the technologies capabilities and creating an architecture with IT collaboration that suits data needs

▪  Develop analytics capabilities across organization for driving business value in an effort of transformation of

centre of insights excellence.

▪  Develop data-informed strategies in service of stated goals, with being an advisor to business on cost saving

and revenue opportunities

Bachelor (Hons) of Information Technology majoring in Information System Engineering Multimedia University, Malaysia

Business Analytics and Big Data by Harvard Business School

Digital Marketing: Strategies, Models and Frameworks by National University of Singapore