Fairuredza Kassim

Dynamic, results-driven football coach and English language lecturer with a strong track record of developing youth talent and driving high-performance learning environments. Brings more than a decade of experience in pre-university education alongside progressive roles in elite and grassroots football, including appointments under the Football Association of Malaysia and multiple state-level development programmes.

Operates at the intersection of coaching, player development, and education—leveraging strategic planning, communication, and evidence-based methodology to elevate both sporting and academic outcomes. Experienced in leading U12 development pathways, coordinating grassroots initiatives, and managing technical coaching functions across academies, state programmes, and national youth pipelines.

Known for strong stakeholder management, disciplined execution, and a growth-focused mindset that aligns teams, players, and organisations toward long-term performance objectives. Continuously optimises coaching structures, classroom delivery, and programme design to ensure scalable impact and sustainable talent development.

Dynamic, results-driven football coach and English language lecturer with a strong track record of developing youth talent and driving high-performance learning environments. Brings more than a decade of experience in pre-university education alongside progressive roles in elite and grassroots football, including appointments under the Football Association of Malaysia and multiple state-level development programmes.

Operates at the intersection of coaching, player development, and education—leveraging strategic planning, communication, and evidence-based methodology to elevate both sporting and academic outcomes. Experienced in leading U12 development pathways, coordinating grassroots initiatives, and managing technical coaching functions across academies, state programmes, and national youth pipelines.

Known for strong stakeholder management, disciplined execution, and a growth-focused mindset that aligns teams, players, and organisations toward long-term performance objectives. Continuously optimises coaching structures, classroom delivery, and programme design to ensure scalable impact and sustainable talent development.

AFC B Football Coaching License – Certified by the Asian Football Confederation, equipping with advanced technical, tactical, and player development expertise for youth and elite football environments.

Bachelor of Education (TESL) – Specialisation in Teaching English as a Second Language, providing strong pedagogical foundation, curriculum design skills, and communication strategies for high-performance learning contexts.