Fatin Hanani

Performance-driven Social Media Marketing Executive with 4+ years of experience in social media
strategy, content funnel development, and analytics-based optimisation. Proven track record in
generating over 3,000 organic leads through structured content-to-conversion strategies.
Experienced in cross-functional coordination, real-time campaign execution, and translating digital
engagement into measurable business outcomes.

Performance-driven Social Media Marketing Executive with 4+ years of experience in social media
strategy, content funnel development, and analytics-based optimisation. Proven track record in
generating over 3,000 organic leads through structured content-to-conversion strategies.
Experienced in cross-functional coordination, real-time campaign execution, and translating digital
engagement into measurable business outcomes.

I graduated with Honors in English Language and Literature from the International Islamic University Malaysia. Throughout my career, I have deepened my expertise across diverse fields, including education, conservation, and the climate change sector. Leveraging my writing skills and creativity, I am passionate about using social media strategically for marketing and knowledge sharing.