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Kuala Lumpur
Gayathiri Subramaniam

Gayathiri Subramaniam

Chief Financial Officer
Kuala Lumpur, Kuala Lumpur

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About Gayathiri Subramaniam:

  • Visionary and results-driven financial management leader with more than 17 years of progressive experience in financial and operational excellence in global multi-million dollar organisations in diverse industries 
  • Cross-cultural leader with strong exposure to strategic & financial planning for complex restructuring, expansions, large-scale business transformations, and advisory roles 
  • Comprehensive experience in spearheading the Finance Function of multiple complex contracts with large annual revenue, with experience in improving contract profitability & control posture and preventing revenue loss
  • Leading by example and working alongside other C-suite roles, shaping a vision for the future, and promoting continuous improvements to push the culture toward innovation
  • Charismatic people leader with the competency in building and leading large, multi-functional teams across complex organizations and cultures

Experience

  • Strategic Thinking & Foresight: Driving achievement of business growth & profit goals by formulating & implementing strategic financial solutions and business policies, procedures & systems for tracking financial operations
  • Cross-functional Synergy: Synchronising divisional priorities; overseeing a wide gamut of tasks involved in Operations, HR & Admin, Legal, Accounts as well as Finance, thus determining strategic objectives and identifying opportunities to meet these goals 
  • Process-driven: Providing strategic financial inputs, thus leveraging several technologies to automate the core financial processes viz. reconciliation, invoicing, payment & monthly closing, to be simple and effective
  • Initiatives Taken: Playing a key role in conceptualizing &  effectuating Fly Hub’s Finance Platform Setup & Upgradation; collaborating with partners like payment gateways, outsourced vendors & banking partners, to further optimize and resolve issues
  • Team Leadership: Leading & monitoring group-level accounts team of 10-12 Technical Accounts Specialists; developing a high calibre team, building their credibility, coupled with a drive to deliver results consistently & efficiently
  • Result-oriented: Restoring the financial health of the company through the following initiatives:
    • Controlling all receivables, payables, and assets (tangible and intangible)
    • Establishing a working relationship with bankers, suppliers, and workers; negotiated settlements and restructured financial liabilities with bankers, suppliers, statutory agencies
    • Performing timely & accurate payment as well as month-end tasks 
    • Coordinating in complete planning & management auditing activities for ensuring completion of internal & statutory audits within time
  • Financial Reporting: Applying pragmatic overview in reviewing STRAVIS HQ reporting viz. Console Package, Monthly Report, Tax Information, Casual Staff Report, Impairment Test, Cash Flow Report and Costing Reports 
  • Tax Returns: Skilfully reviewing and overseeing annual tax return submission, in coordination with the Tax Agent for the details

 

Fly Hub Group Go Global IATA:

  • Leveraged holistic understanding in arranging, supporting, and coordinating the new Go Global IATA Application by providing necessary documents for the AE application
  • Developed Group Consolidation, Budget & Cash Flow; submitted the same to the IATA financial assessor and answer their queries
  • Looked after IATA BSP Billing for on-time payment and coordinating for tax invoices, as and when required
  • Coordinated with IATA, reviewed the BG, and monitored the issuance & renewal process

 

Fly Hub Group Operation Related:

  • Pivotal in reviewing and supporting B2B agreement signing process entailing:
    • Positron, Panacea, D&B, Adyen (Payment Gateway) and ipay88(Payment Gateway) 
    • Singapore Airlines, Qatar Airways, Emirates, Malaysia Airlines, AirAsia, Scoot, Amadeus, Sabre 
  • Diligently attended meetings with third parties to support the operational side to establish the connection

Task Division in Fly Hub Group (FHG):

  • Prepared and maintained statutory books of accounts and reconciliation of financial statements in compliance with the norms 
  • Monitored the full spectrum of corporate matters related to HQ and FHG branches
  • Functioned as In-charge for all Fly Hub Branches; Fly Hub Malaysia Accounts on a supporting basis
  • Efficiently & effectively reviewed monthly, weekly & daily cash and bank balance reports for the Fly Hub Branches

Corporate Matters Related between HQ and FHG Branches:

  • Deftly reviewed Quarterly Branch Information for FHG, while coordinating with AMC/HQ
  • Worked in close relation with the Auditors, Company Secretary, and Banks for the Fly Hub Branches
  • Also, performed online affiliate accounting checks during the Covid-19 period and after, by visiting the branch

Other related matters:

  • Coordinated in few projects for the goal and objective of the Fly Hub Group Accounting Department 
  • Diligently, attended AMC & FHG Fortnightly Meeting and FHG & HQ monthly meeting

Key Projects:

  • Extended support in the preparation of:
    • Fly Hub Group Valuation Report
    • Relevant documentation & support in Fly Hub Group Investment Plan
  • Essayed a stellar role in supporting in new Fly Hub Branch Incorporation
  • Technically savvy with:
    • New accounting software implementation with involvement in providing relevant training and guidance to the accountants 
    • Development of HRMS System viz. Legal Storage and Internal Approval Form (IAF)
  • Aided and supported in:
    • Fly Hub Malaysia’s New Office Renovation; performed on-site visit, negotiated for costing, communicated with the landlord, and attended to other requirements, as required
    • Drafting, reviewing & implementing SOPs like Business Expenses Policy, Business Trip Policy, Recruitment Process, Subscription Workflow, IAF Manual, and Agreement Workflow

 

H.I.S Management Services Sdn. Bhd., Kuala Lumpur, Malaysia

Last designated as Senior Regional Accountant

Career Progression: Assignment (Aug’13 – Jan’22) → Fly Hub Project (Jan’20 – Dec’22) → Fly Hub Travel Sdn. Bhd. (Jan’22 – Present)

As H.I.S. Branch In-charge:

  • H.I.S. Tours Co. Ltd., Thailand: Full In-charge
  • H.I.S. Travel Lanka Pvt. Ltd. (India): Full In-charge
  • H.I.S. Management Services Sdn. Bhd. (Malaysia): Full In-charge
  • H.I.S. Myanmar Travels Co. Ltd. (Myanmar): Partial In-charge
  • H.I.S. Travel Lanka Pvt. Ltd.: Full In-charge
  • H.I.S. Global Business Inc.: Partial In-charge
  • H.I.S. Travel (Malaysia) Sdn. Bhd.: Partial In-charge

 

  • Performed the key role of validating business plans & commercial strategies for maximizing profitability and revenue generation in line with corporate goals
  • Created budgets as well as conducted variance analysis to determine the difference between projected & actual results and implemented corrective actions for the same
  • Developed and reviewed Consolidation Package for HQ Japan on, a quarterly basis
  • Conducted aging analysis with an aim to keep receivables under control; also reviewed Monthly Aging Report of AR & AP as well as Monthly Intercompany Balance
  • Holds the distinction of verifying the accuracy of Fixed Asset encompassing:
    • Review of the evidence of approval
    • Replacement of a fixed asset
    • Checking the schedule & physical existence of the fixed asset 
  • Led numerous projects for the goal and objective of the Accounting Department, along with preparation of AMC Policies 
  • Deftly, performed related and ad-hoc functions, assigned by HQ Japan or Immediate Superior or the Directors or the Regional Accounts Manager

Fly Hub Project (venture of HQ Japan)

  • Restructured Project with Regional Manager during Covid-19
  • Served as Committee Member during Regional Accounts  Convention
  • Prepared relevant training material to train new joinees (Accountants)
  • Secondment to:
    • H.I.S. Travel  (Malaysia) Sdn. Bhd. - Partial In charge for 3 months in 2014
    • H.I.S. Tours Co. Ltd. (Thailand) - Full In-charge for 3  months in 2017

 

Nov 2006 – May 2013:  McMillan Woods Chew & Partners, Chew Wai Khoon & Co., Perak Darul Ridzuan as Senior Auditor

 

  • Established & implemented internal control disciplines throughout the division to maintain integrity and accuracy of financial reports; highlighted the improvement in the internal control system inclusive of Accounts Receivable & Payable, Payroll System, Inventory Control, and Cash Flow Management 
  • Displayed proficiency in conducting secretarial and tax audits
  • Performed all the audit procedures to form opinions in the audit report; recognized variances with the plan and suggested continuous improvement processes
  • Diligently examined taxation records and drafted tax computations for audit purposes, accordingly 
  • Actively participated in house briefing and discussion regarding audit, tax, and secretarial work guided by Manager

 

e-Special Project 

  • Preparation of due diligence reports 
  • Attended several tax & audit seminars; field audit for several customers; stock take for several customers

 

Jan 2006 – Aug 2006: Loh, Albert Khoo & Co., Perak Darul Ridzuan as Audit AssistantStrategic Thinking & Foresight: Driving achievement of business growth & profit goals by formulating & implementing strategic financial solutions and business policies, procedures & systems for tracking financial operations

  • Cross-functional Synergy: Synchronising divisional priorities; overseeing a wide gamut of tasks involved in Operations, HR & Admin, Legal, Accounts as well as Finance, thus determining strategic objectives and identifying opportunities to meet these goals 
  • Process-driven: Providing strategic financial inputs, thus leveraging several technologies to automate the core financial processes viz. reconciliation, invoicing, payment & monthly closing, to be simple and effective
  • Initiatives Taken: Playing a key role in conceptualizing &  effectuating Fly Hub’s Finance Platform Setup & Upgradation; collaborating with partners like payment gateways, outsourced vendors & banking partners, to further optimize and resolve issues
  • Team Leadership: Leading & monitoring group-level accounts team of 10-12 Technical Accounts Specialists; developing a high calibre team, building their credibility, coupled with a drive to deliver results consistently & efficiently
  • Result-oriented: Restoring the financial health of the company through the following initiatives:
    • Controlling all receivables, payables, and assets (tangible and intangible)
    • Establishing a working relationship with bankers, suppliers, and workers; negotiated settlements and restructured financial liabilities with bankers, suppliers, statutory agencies
    • Performing timely & accurate payment as well as month-end tasks 
    • Coordinating in complete planning & management auditing activities for ensuring completion of internal & statutory audits within time
  • Financial Reporting: Applying pragmatic overview in reviewing STRAVIS HQ reporting viz. Console Package, Monthly Report, Tax Information, Casual Staff Report, Impairment Test, Cash Flow Report and Costing Reports 
  • Tax Returns: Skilfully reviewing and overseeing annual tax return submission, in coordination with the Tax Agent for the details

 

Fly Hub Group Go Global IATA:

  • Leveraged holistic understanding in arranging, supporting, and coordinating the new Go Global IATA Application by providing necessary documents for the AE application
  • Developed Group Consolidation, Budget & Cash Flow; submitted the same to the IATA financial assessor and answer their queries
  • Looked after IATA BSP Billing for on-time payment and coordinating for tax invoices, as and when required
  • Coordinated with IATA, reviewed the BG, and monitored the issuance & renewal process

 

Fly Hub Group Operation Related:

  • Pivotal in reviewing and supporting B2B agreement signing process entailing:
    • Positron, Panacea, D&B, Adyen (Payment Gateway) and ipay88(Payment Gateway) 
    • Singapore Airlines, Qatar Airways, Emirates, Malaysia Airlines, AirAsia, Scoot, Amadeus, Sabre 
  • Diligently attended meetings with third parties to support the operational side to establish the connection

Task Division in Fly Hub Group (FHG):

  • Prepared and maintained statutory books of accounts and reconciliation of financial statements in compliance with the norms 
  • Monitored the full spectrum of corporate matters related to HQ and FHG branches
  • Functioned as In-charge for all Fly Hub Branches; Fly Hub Malaysia Accounts on a supporting basis
  • Efficiently & effectively reviewed monthly, weekly & daily cash and bank balance reports for the Fly Hub Branches

Corporate Matters Related between HQ and FHG Branches:

  • Deftly reviewed Quarterly Branch Information for FHG, while coordinating with AMC/HQ
  • Worked in close relation with the Auditors, Company Secretary, and Banks for the Fly Hub Branches
  • Also, performed online affiliate accounting checks during the Covid-19 period and after, by visiting the branch

Other related matters:

  • Coordinated in few projects for the goal and objective of the Fly Hub Group Accounting Department 
  • Diligently, attended AMC & FHG Fortnightly Meeting and FHG & HQ monthly meeting

Key Projects:

  • Extended support in the preparation of:
    • Fly Hub Group Valuation Report
    • Relevant documentation & support in Fly Hub Group Investment Plan
  • Essayed a stellar role in supporting in new Fly Hub Branch Incorporation
  • Technically savvy with:
    • New accounting software implementation with involvement in providing relevant training and guidance to the accountants 
    • Development of HRMS System viz. Legal Storage and Internal Approval Form (IAF)
  • Aided and supported in:
    • Fly Hub Malaysia’s New Office Renovation; performed on-site visit, negotiated for costing, communicated with the landlord, and attended to other requirements, as required
    • Drafting, reviewing & implementing SOPs like Business Expenses Policy, Business Trip Policy, Recruitment Process, Subscription Workflow, IAF Manual, and Agreement Workflow

 

H.I.S Management Services Sdn. Bhd., Kuala Lumpur, Malaysia

Last designated as Senior Regional Accountant

Career Progression: Assignment (Aug’13 – Jan’22) → Fly Hub Project (Jan’20 – Dec’22) → Fly Hub Travel Sdn. Bhd. (Jan’22 – Present)

As H.I.S. Branch In-charge:

  • H.I.S. Tours Co. Ltd., Thailand: Full In-charge
  • H.I.S. Travel Lanka Pvt. Ltd. (India): Full In-charge
  • H.I.S. Management Services Sdn. Bhd. (Malaysia): Full In-charge
  • H.I.S. Myanmar Travels Co. Ltd. (Myanmar): Partial In-charge
  • H.I.S. Travel Lanka Pvt. Ltd.: Full In-charge
  • H.I.S. Global Business Inc.: Partial In-charge
  • H.I.S. Travel (Malaysia) Sdn. Bhd.: Partial In-charge

 

  • Performed the key role of validating business plans & commercial strategies for maximizing profitability and revenue generation in line with corporate goals
  • Created budgets as well as conducted variance analysis to determine the difference between projected & actual results and implemented corrective actions for the same
  • Developed and reviewed Consolidation Package for HQ Japan on, a quarterly basis
  • Conducted aging analysis with an aim to keep receivables under control; also reviewed Monthly Aging Report of AR & AP as well as Monthly Intercompany Balance
  • Holds the distinction of verifying the accuracy of Fixed Asset encompassing:
    • Review of the evidence of approval
    • Replacement of a fixed asset
    • Checking the schedule & physical existence of the fixed asset 
  • Led numerous projects for the goal and objective of the Accounting Department, along with preparation of AMC Policies 
  • Deftly, performed related and ad-hoc functions, assigned by HQ Japan or Immediate Superior or the Directors or the Regional Accounts Manager

Fly Hub Project (venture of HQ Japan)

  • Restructured Project with Regional Manager during Covid-19
  • Served as Committee Member during Regional Accounts  Convention
  • Prepared relevant training material to train new joinees (Accountants)
  • Secondment to:
    • H.I.S. Travel  (Malaysia) Sdn. Bhd. - Partial In charge for 3 months in 2014
    • H.I.S. Tours Co. Ltd. (Thailand) - Full In-charge for 3  months in 2017

 

Nov 2006 – May 2013:  McMillan Woods Chew & Partners, Chew Wai Khoon & Co., Perak Darul Ridzuan as Senior Auditor

 

  • Established & implemented internal control disciplines throughout the division to maintain integrity and accuracy of financial reports; highlighted the improvement in the internal control system inclusive of Accounts Receivable & Payable, Payroll System, Inventory Control, and Cash Flow Management 
  • Displayed proficiency in conducting secretarial and tax audits
  • Performed all the audit procedures to form opinions in the audit report; recognized variances with the plan and suggested continuous improvement processes
  • Diligently examined taxation records and drafted tax computations for audit purposes, accordingly 
  • Actively participated in house briefing and discussion regarding audit, tax, and secretarial work guided by Manager

 

e-Special Project 

  • Preparation of due diligence reports 
  • Attended several tax & audit seminars; field audit for several customers; stock take for several customers

 

Jan 2006 – Aug 2006: Loh, Albert Khoo & Co., Perak Darul Ridzuan as Audit Assistant

Education

Chartered Accountancy | Malaysian Institute of Accountants, Malaysia  - 2010          

Bachelor of Accountancy With Honors | Universiti Utara, Malaysia - 2006                      

STPM | Sekolah Menengah Methodist (A.C.S.)  - 2000

 

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