Hemala Sanmugam

With over 7 years experience as Senior Tactical Marketer(Senior Pricing Analyst)

Develops, evaluates, and implements pricing strategies and models based upon current business and competitive market dynamics.
Implement worldwide customer specific rebates, promotions, and pricing
Working with Sales, BU’s, VP’s & marketers from other organizations to win new opportunities by meeting or exceeding the client’s goals utilizing the breadth, strength, and value of Microchip’s portfolio to provide a competitive proposal while meeting internal revenue and profitable goals
Providing timely pricing support whilst also working with Sales and BU’s to monitor and resolve revenue leakage that might result from client’s underperformance, significant cost increases or brokering activity
Conducts research and performs competitive pricing analysis.
Tracking market trends and keeping up to date on prices set by competitors.
Work or lead projects (team or cross functional) aimed at improving business processes resulting in greater efficiency, lower cost, revenue growth and increased profitability. 
Ensures necessary pricing controls and monitors to enable and drive optimum pricing performance to meet business objectives.
 

MBA(MASTER IN BUSINESS ADMINTRATION)