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Jia Yee Lai

Jia Yee Lai

Social Media & Campaign Marketing Executive

Marketing / Advertising / Public Relations

Kuala Lumpur, Kuala Lumpur

Social

About Jia Yee Lai:

I am an independent and enthusiastic learner who is looking for a position to enhance my practical knowledge in the social media marketing sector.

Experience

Part Time Social Media & Campaign Assistant (Apr 2023 - Present)

Zuspresso (M) Sdn Bhd, Malaysia 

• Handled influencer management for TikTok and Red (XiaoHongShu). 

• Maintained a low cost per engagement (CPM) for every marketing campaign. 

• Supervised the interns in planning and executing the social media content for TikTok and Red. 

• Updated spreadsheets and compiled monthly expenditures for influencer management.

Education

BACHELOR OF SCIENCE (HONS) BUSINESS MANAGEMENT 

Sunway University, Malaysia (2020 – 2023) | Current CGPA: 3.11

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