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Johor Bahru
JiaShin Yong

JiaShin Yong

Marketing

Marketing / Advertising / Public Relations

Johor Bahru, Johor

Social

Services offered

First-Class Honours Marketing graduate with digital marketing and PR experience at LEGOLAND
Malaysia Resort, complemented by frontline client advisory experience at UOB. Strong in
customer insight, data analysis, and translating consumer needs into effective marketing strategies.

Marketing intern
Personal banker
Approximate rate: RM 1 per hour

Experience

Legoland Malaysia Resort –Marketing Intern: Jun 2025 – Sep 2025
Digital Marketing Team
• Conducted competitor event and campaign analysis using Google Ads Transparency Center and Meta Ad Library, presenting strategic insights under the mentorship of the Head of Marketing.
• Completed Google Analytics 4 (GA4) training and certification, gaining proficiency in website traffic tracking, user behavior analysis, and campaign performance measurement. 
 

Public Relations Team
• Tracked and analyzed LEGOLAND Malaysia’s media coverage using Meltwater, compiling insights and reports to support PR strategy. 
• Supported the MINILAND Singapore media event, coordinating on-site registration, ticket distribution, and press materials. 
• Liaised with The Star journalists and coordinated interviews to enhance media engagement and brand visibility.


United Overseas Bank – Personal Banker: Dec 2025 – Now
• Support daily retail banking operations, including customer servicing, documentation, and compliance-related processes.
• Identify customers’ financial needs and recommend suitable banking products through needsbased, consultative selling.

Education

Bangor University: Sep 2022 – Sep 2025
Bachelor of Science (Honours) in Marketing
• Awarded First Class Honours 
• Relevant coursework: Marketing Strategy and Management, E-Marketing, Brand Management, 
International Marketing, Marketing Communication, and Marketing of Services. 

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