Lucas Mak

• Accomplished content strategist driving engagement and business goals through captivating strategies
• Proficient in research-driven content creation and SEO optimisation, leveraging trends and audience insights
• Collaborative team player staying current with industry trends, utilising data for continuous improvement

• Conducted market research to uncover insights for upcoming campaigns
• Developed engaging content for various platforms, including social media, landing pages, emails, and videos
• Implemented data-driven content schedules to optimise advertising efforts
• Utilised real-time metrics to optimise SEO, SEM, and advertising campaigns
• Collaborated with cross-functional teams to execute successful marketing campaigns
• Consulted with clients to understand goals and establish strong relationships
• Managed Shopee e-commerce inventory and promotions to drive sales growth
• Generated revenue of RM1.2 million in property sales within three months, despite the challenges posed by the post-pandemic period
• Secured first-page ranking on Google search results for a healthcare body check-up website, increasing visibility and organic traffic
• Achieved RM60,000 in revenue from hampers during the Chinese New Year festival

Bachelor of Business Management