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Ng Gim Bee

Ng Gim Bee

Seremban, Negeri Sembilan
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About Ng Gim Bee:

Leading with confidence, building an effective team, helping employees grow, setting goals and reaching targeted metrics, improving communication process, building strategic relationships and achieving personal and team development goals. 

Experience

 

Registrar (Feb 2021 - Present)
San Yu Adventist School | Singapore, Singapore
IndustryEducation
SpecializationMarketing/Business Development
RoleBusiness Development
Position LevelManager
Monthly Salary 

Achievements:
*Instrumented the Strategic Brand and Marketing Development Project for the School to better capture target students and markets by differentiating the brand and services with the support from Enterprise Development Grant
*Produced the first copy of school brochure and student planner.
*Implemented HR Solutions for the School with the aid from Productivity Solutions Grant.
*Improved the standard operating process  flows in order to offer hassle-free experience for parents/guardians and students.
*Achieved yearly recruitment KPI.

Roles:  To build relationships with parents and prospective parents to increase number of students attending the San Yu Adventist School. The Registrar is to ensure the enrolments and all administrative processes at the school are efficient and effective.
Job Functions:
*Direct the daily operations of Registrar's Office, supervise customer service team, serve as internal consultant and implement academic and examination policies.
*Establish and implement departmental goals, objectives, policies and operating procedures, monitor and evaluates programme effectiveness.
*Design, establish, and maintain an organisational structures and staffing to effectively accomplish the organisation's goals and objectives, oversees recruitment, training, supervision and evaluation of staff.
*Develop and manage annual budget for the department.
*Represent the School to government agencies, vendors, students and their parents/guardians and general public.
*Serve as the member of the Academic and Examination Board
*Upgrade professional knowledge, evaluates new technologies and recommend implementation as appropriate.

Marketing Specialist cum Project Coordinator (Jun 2019 - Jan 2021)
San Yu Adventist School | Singapore, Singapore
IndustryEducation
SpecializationMarketing/Business Development
RoleBusiness Development
Position LevelSenior Executive
Monthly Salary 

Achievements:

*Adopted an Integrated Academic Information Management System with the grant support from      Enterprise Development Grant.
*Organised the Alumni Homecoming 2020 luncheon targeting 500 Alumni with self-funding.
*Conducted Band Audit and Strategies Consultancy Project with a team of SMU consultants and funding from UOB.
*Conducted Fun Classroom Filming by Thai Public Broadcasting Service (ThaiPBS) to strengthen school brand in Thai Market

Roles:  To develop, execute, and monitoring marketing programmes across a variety of channels.

Job Functions:    
*Conduct market research to find answers about consumer requirements, habits and trends.
*Brainstorm and develop ideas for creative marketing campaigns.
*Contribute in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
*Liaise with external vendors to execute promotional events and campaigns.
*Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.
*Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, etc.)
*Assist in analysing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
*Undertake school projects as assigned by Principal.

Account Manager (April 2018 - Jun 2019)
System RKK Pte Ltd | Singapore
IndustryConsulting (Business & Management)
SpecializationSales - Corporate
RoleRegional Sales
Position LevelManager
Monthly Salary 
Achievements:
*Increased qualified pipeline opportunities by 55% in 6 months by identifying and managing key accounts from enterprises for their Office-GO-Digital projects.
*Achieved 20% business growth monthly by selling deep into the existing accounts.
*Achieved monthly sales quota assigned by bringing revenues and profits to new heights.
*Expert in consultative selling to C-level executives and translating technical solutions into compelling investment opportunities.

Roles:  Act as client advocates and work with internal departments to ensure that client needs are satisfied, and company objectives are met.

Job Functions:    
*Analyse the market, prioritize, develop innovative sales strategies and tools, identify target clients and derive actions list to meet company objectives.
*Initiate and coordinate the team efforts to gather, analyse and interpret data and formulate recommendations and conclusions.
*Perform client interviews on analysis and interpretation of data.
*Engage in practice management such as tools, methodologies, people development, and proposals.
*Generate quality leads, build a funnel of opportunities large enough to meet sales objectives.
*Maintain and develop existing clients through appropriate propositions and ethical sales methods, relevant internal liaison, to optimize the quality of service, business growth, and customer satisfaction.
*Work with cross-functional teams to develop comprehensive solutions to address business opportunities and meet clients' specific requirements.
*Cultivate partnerships with distributors and partners for better market reach.
Senior Business Development Manager (Jan 2017 - Feb 2018)
CARE Singapore | Singapore, Singapore
IndustryNon-Profit Organisation / Social Services / NGO
SpecializationMarketing/Business Development
RoleBusiness Development
Position LevelSenior Manager
Monthly Salary 
Achievements:
*Supported the development of fund for CARE Singapore, using a range of fundraising techniques including corporate sponsorship, digital fundraising and community events.
*Identified and developed corporate sponsorship, raising 15% extra revenue in six months.
*Generated 25% extra traffic to website through conducting campaigns across social media channels.
*Coordinated community fundraising events, liaising with a large network of volunteers and donors.

Roles:
*Responsible for raising money by encouraging donations from individuals and businesses.

Job Functions:
*Develop corporate fundraising programmes, such as employer gift-matching.
*Monitor progress of  fundraising drives.
*Compile or develop materials to submit to granting or other funding organisations.
*Develop and maintain media contact lists.
*Develop strategies to encourage new or increased contributions.
*Recruit corporate sponsors, participants, or volunteers for fundraising events.
*Direct or supervise fundraising staff, including volunteer staff members.
*Secure commitments of participant or donation from individuals or corporate donors.
*Prepare materials for charitable events, such as fundraising envelopes, bid sheet, or gift bags.
General Manager (Jan 2014 - Dec 2016)
Adventist Health Food Industries Sdn Bhd | Penang, Malaysia
IndustryFood & Beverage / Catering / Restaurant
SpecializationCorporate Strategy/Top Management
RoleOthers
Position LevelSenior Manager
Monthly Salary 
Achievements:
*Developed and managed the yearly targeted revenue of RM12M.
*Successfully managed opening of 2 contract manufacturing partners and 1 licensed partner of Adventist Bakery in Penang, Kuching and Kuala Lumpur respectively. 
*Grew profitability up to 50% in 2014 due to the internal process improvement, replacement of  vendors, renegotiation of supplier contracts, investment in automation and cost lowering technology. 
*Rapidly built new revenue channels which resulted in 20% grew in sales annually.
*Expanded the Adventist Bakery from an in-house bakery to become a household brand available to the supermarkets, organic shops and other hospitals.

Roles:  Provide effective and inspiring leadership, management and vision to ensure the Adventist Healthcare Retails, Health Food Industries and Healthcare Food Services have the proper operational controls, administrative and reporting procedures, and people systems in place. The healthcare retail consists of bakery, health food (home grown brand, imported brand), organic food, sandwich bar and cafeteria and in-patient food catering for Penang Adventist Hospital.

Job Functions: 
*Team Management-Lead a team of 80 employees.
*Direct and coordinate all divisional department activities to develop and implement long-range goals and objectives to meet business and profitability growth objectives.
*Review analysis of activities, costs, operations, forecast data to determine department and division progress toward stated goals and objectives. 
*Develop, review, update and implement the business strategies, including sales, financial performance, and new product development. 
*Oversee production and material procurement to review production and operating reports and resolve operational, manufacturing and facility challenges to ensure minimal costs and prevent operational delays and to meet the future growth.
*Review and approve preparation of accounting analysis for budgetary planning and implementation, production proficiency, financial reporting, budgetary planning and proposal for capital expenditures. 
*Identify local market behaviour to ensure that the retail products are in accordance to the Penang market consumers’ behaviour.
*Troubleshoot and ensure the operations of the divisions that under the care and management are operating smoothly.
*Conduct training and mentoring the division managers to ensure smooth operation within the divisions.
*Strategize, setting KPIs, setting and planning action plans to ensure the KPI and sales performance are achieved accordingly by each division.
*Daily monitoring on the sales activities and sales performance of each division-to take corrective actions and improvement actions.
*Develop new products for the market in accordance to the market trending.
*Plan promotional products to drive more sales and to achieve the KPIs- for example: “Product of the Month” campaign.
*Perform the new market research, penetration of new market and market expansion to grow the business.
*Manage and ensure that the manpower of the divisions is sufficient to support the work load of the divisions.
*On floor supervisory, management of the team and supporting the team as see fit.
*Oversee and manage one licensed partner in Kuala Lumpur
Marketing & Business Development Manager (Jan 2016 -  Dec 2013)
Penang Adventist Hospital | Penang, Malaysia
IndustryHealthcare / Medical
SpecializationMarketing/Business Development
RoleBusiness Development
Position LevelManager
Monthly Salary 
Achievements:
*Developed, managed, and tracked marketing budget of RM 2.4M.
*Grew from the baseline of 10 to more than 30 Indonesian Referral Agents which contributed to 35% of the hospital's revenue. 
*Recruited 5 foreign insurers/TPAs and 4 corporations that actively referring patients to the hospital through the networking programmes organised by World Medical Tourism Conference & Exhibition in the United States in 2008 and 2009.
*Developed 2 key accounts (Tenaga Nasional Berhad/ General Electric Company in Malaysia & Intel Malaysia) that contributed to RM 12M of yearly revenue.
*Nurture the Business to Business (B2B) from 100 active accounts to 300 active accounts.
*Secured the government contract for National Return to Work Programme for Physiotherapy department.
*Achieved Silver Winner for Best Marketing strategy of The Star Outstanding Business Award 2012.
*Raised RM 2M from statutory body, Northern Corridor Implementation Authority (NCIA) for Adventist Oncology Centre.
*Awarded the Top Revenue Producer for Medical Tourism in Northern Region  by Malaysia Healthcare Tourism Council in 2013.

Roles:  To provide leadership and direction to Penang Adventist Hospital's Marketing and Business Development functions by developing and implementing strategies that drive patient census, efficiency and enhance the overall patient experience.  To monitor and analyze sales and marketing trends, set targets and measure progress against goals to drive business success.

Job Functions: 
*Support the Chief Operating Officer in developing and implementing strategic direction of the healthcare services business.
*Provide market research and survey on the new business prospects of the services and technology development in order to support the research and development of growing the hospital's strategic businesses.
*Plan, coordinate and monitor resource planning, budgeting and project management and ensure smooth execution of programmes and pans.
*Working closely with key stakeholders, develop, drive and implement key operational and marketing initiative, ensuring that manpower, facilities, information technology, service standards and operation processes are effectively managed.
*Lead the marketing functions and ensure that brand objectives are well communicated and that marketing initiatives are executed as planned and intention translated to target audience with positive business results.
*Marketing of special fund raising events, promotions, marketing collateral, media interaction and public relations with a view to drive brand awareness and business performance.
*Perform annual business planning including budget setting, resource allocation as well as new business initiatives.
Agency Manager (Apr 2005 - Dec 2006)
American Home Assurance Company Malaysia (AIG) | Sarawak, Malaysia
IndustryInsurance
SpecializationSales - Financial Services (Insurance, Unit Trust, etc)
RoleManagement
Position LevelManager
Monthly Salary 

Achievements:
*Attained 120% of planned sales in 2005, 145% in 2006.
*Qualified as one of the top 3 Personal Accident (PA) campaign winners in June 2004.
*Received Agency Manager Award for Office & Retail Insurance Scheme (ORIS) campaign in November 2004.
*Awarded AIG employee travel award to Dubai due to the performance excellence in " Flexi 3 Safe & Smart Campaign" in December 2004.
*Strengthen the agency operations in Kuching, Sarawak by producing 7 brand new Certified Agents in 9 months
 

Roles:  To manage the Insurance Trainees and Certified Agents to achieve agency business goals and company strategy.

Job Functions:
*Responsible for agency sales target achievement and effective team management.
*Focus on and develop various business segments as per the corporate sales stratgy. 
*In-charge of recruiting, training, motivating, and developing general insurance trainees and certified general insurance agents.
*Work closely with agents to provide technical support by conducting risk surveys to determine the acceptance of risks.
*Monitor the insurance trainee and certified agent turnover ratios.
*Uphold the AIG brand image and ensure compliance with all internal and external regulations.

Head of Admissions and Business Development (Jan 1993 - Mar 2005)
Cadas Business School | Sarawak, Malaysia
IndustryEducation
SpecializationEducation
RoleManagement
Position LevelManager
Monthly Salary 
Achievements:
*Managed the office of Admissions for Cadas Business School with student enrollment of 12,500 annually.
*Successfully set up the front office and marketing department in Miri, Sarikei and Pontianak, Indonesia.
*Recruited about 200 foreign students from Brunei and Indonesia annually as a result of international marketing activities and agent recruitment drive initiatives.
*Raised Gross Revenue of RM1M yearly through the aggressive recruitment of school leavers to pursue the National Vocational Training Programme.
*Recruited more than 100 unemployed graduates enrolling for Graduate Training Scheme for year 2001 and 2002.

Roles: To manage and oversee all aspects of  the admissions and business development department, lead, guide, develop the team, and ensure the smooth administration of recruiting and admission, industry relationship and market share  management.  To monitor and ensure that the policies and procedures governing the admission of applicants for various programmes and compliance to regulatory requirements are strictly adhered to .

Job Functions:
*Conceptualise and implement key strategies and plans to meet organisational objectives.
*Manage a diverse team comprising admin personnel, front office staff, programme counsellors, sales and marketing staff, and spearhead the marketing strategies of the school. 
*Develop strategies for the recruitment of targeted profile candidates.
*Build and develop strong partnerships with  community and alumni to recruit quality students into the programme.
*Engage in career events and company sourcing for employment opportunities.
*Personal networking with clients to initiate and develop dialogues that lead to opportunities to deliver customised programmes of executive development
*Collect and analyse market needs for curriculum improvements and modifications.
*Manage and oversee a team of  non-academic staff to ensure smooth operations and its facilities.
*Liaise with oversees university and professional examination bodies on student-related matters.
*Constantly improve existing processes to improve efficiency and increase service delivery standard. 
*Review and prepare department work plans and staff KPIs that are alignment with corporate and division goals.
*Review and maintain the department's business continuity plans annually.
*Prepare and monitor the departmental budget allocations, expenditures and related financial activities.
*Take full responsibility for achieving the quarterly growth and profit targets of the school.

Education

2007-2009Nothingham Trent University
Master's Degree in Business Administration| United Kingdom
1987-1991Southeast Asia Union College, Singapore, affiliated with Walla Walla College, Washington, USA.
Bachelor's Degree in Business Administration| Singapore

 

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