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Shuwen Toh

Shuwen Toh

Marketing Manager_FMCG

Marketing / Advertising / Public Relations

Shah Alam, Selangor

Social

About Shuwen Toh:

8+ years of experience leading integrated marketing campaigns across F&B, retail, and e-commerce sectors. Proven expertise in loyalty programs, strategic brand partnerships, new outlet launches, and driving traffic via omnichannel strategies. Strong digital know-how across Meta Ads, TikTok, Shopee, Lazada, XHS, and Grab. Analytical, hands-on, and focused on ROI-driven outcomes.

Experience

Led marketing for 4 brands: 108 Matcha Saro, Ben’s Cookies, Cinnabon, Yomaro. 

● Built & executed marketing calendars, monthly campaign reports, and outlet-level activations. 

● Drove brand growth through collabs with Shu Uemura, Maybank TNG, U-Mobile, Samsung, Watsons, etc. (Achieving ~20% conversion rate from sales during partnership campaigns.) 

● Handled new outlet openings: creative direction, KOL reviews, POS materials. (Resulted in 20% higher sales compared to target sales.) 

● Managed digital ad spend (RM2K/month) with focus on reach, traffic, and engagement.

● Liaised with mall marketing teams (Sunway, Paradigm, IOI, Midvalley, TRX, KLCC, KLIA, etc) for visibility & promo tie-ins

Education

Digital marketing 

Degree in A&F

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