Xiang Hong Ong

BrioHR – Content and Branding Manager (April 2022 to present)

• Boosted BrioHR's website views by 30% and marketing leads by 12% using organic, unpaid content.
• Established BrioHR's brand voice and brand personality to target HR professionals and business owners.
• Managed the BrioHR brand to ensure content consistency and brand integrity across all channels.
• Focused on planning and creating thought leadership content, helpful articles, and SEO-ranking content to obtain marketing qualified leads.
• Created and managed both online and offline content, tailored to specific audiences and events.
• Adhered to SEO best practices, as well as managing BrioHR's organic growth strategy.
• Worked closely with sales and customer success teams to ensure content hygiene in all external and internal messaging.

Carsome – Assistant Brand Content Manager (September 2021 to April 2022)

• Used Carsome's brand voice and direction to create suitable, relevant messaging for Carsome's target audience.
• Focused on planning and creating engaging, delightful content to inform, persuade and convert audiences into customers. This involves content in the form of 'always-on' blog articles, social media posts, video scripts, and e-mail marketing.
• Managed a team to ensure content is created according to the brand voice, while adhering to SEO best practices.
• Drove both organic and paid growth into Carsome's blog and social pages.
• Worked closely with other teams to ensure content hygiene in all external and internal messaging.

Editor – Audience Analytics Ltd (Business Media International) (April 2018 to September 2021)

• Editor in charge of day-to-day writing, direction, and updates for titles like SME Magazine, HR Asia, CXP.asia, and Energy.asia.
• Decided on cover story, features, and other stories to cover for the above titles mentioned daily (for online coverage) and monthly (for print publication).
• Executed transformation of SME Magazine from monthly print publication to digital weekly publication.
• Liaised with key stakeholders and advertisers for producing branded content both in print and online.
• Part of key execution team for SME Magazine and HR Asia branded webinars and online events (SME Solutions Expo, HR Asia Best Companies to Work For in Asia).

Bachelor of Laws (LLB Law), University of Reading (graduated 2010)